Handful of Health (HOH) originally started as an online platform. When the brand forayed into brick and mortar retail, they were very clear in their aim - the stores had to become an extension of their online presence.
Says Anup Gawdi, Strategy and Support Functions, at HOH, “HOH believes that customers are used to getting information before they buy online and we wanted to retain this facet of business in offline stores as well. The aim of the brand is to not just gain market share with its quality products and affordable pricing, but to continue educating shoppers and assisting them in making informed choices.”
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‘Have a technology partner who can anticipate your needs'
Leo van de Polder, MaRC- Global Development Director for Shop! the global trade association dedicated to enhancing retail environments and experiences, who has a demonstrated history of working in the retail marketing and advertising industry for many years, shares more insights on the status of the global retail industry today in this second part of his exclusive interaction with VMRD.
The 3 R's fest @ Central
Known for its elaborate window displays, Central, the multi brand departmental store chain from Future Group, drew inspiration from the design theme ‘Resurface Repaint Refinish’, combining recycled props with bright colors & vibrant design for its new festive windows.
Here’s one more from Project Eve, a window made of reused props from the brand’s older window executions.
Reliance Trends' winter fest
‘Leading fashion brand Reliance Trends’ new window displays are all about snowy white Christmas and the season’s spirit.
Mission 2021 @ Retail
2020 will easily go down in history as the year fraught with most uncertainties and anxieties. Economy across the world went for a major overhaul and retail being a mirror of the economy is quite naturally impacted by the shifting tectonics. So from this point of time, what does 2021 look like for retail? What trends can we expect next year? Presented in this story are some pointers for retail in 2021 based on VMRD’s research and conversations with retail brands, retail solution providers and store designers. Read on…
Project Eve's minimalist festive story
The window display reflects the brand’s philosophy of being simple, modern & minimalist, and has been introduced across 13 prime stores in country.
Brewing the perfect tale of Mr Green - BIRMINGHAM
South Asian street food café ‘Chai Green’ at Birmingham, designed by AWB Interiors, is a perfect example of nature-inspired aesthetics. The brand through its innovative store design aims to give consumers a unique outdoor experience while they are inside, while setting itself apart from the emblematic street tea stalls.
The recent festive season saw shopping malls go all out to keep up the spirit. Here’s a look at two malls who went the extra mile with their celebratory installations.
Best of 2020: A retrospective design gallery
Finally a challenging year, unprecedented by most standards, comes to a close. Most years have their ups and downs. But 2020 has been unique in that many of us have had to really scramble to see the ups. Retail, being a mirror of the economy, showed all that the pandemic could do to market sentiments. And yet there were store openings, store expansion and store design projects. Hats offto the men and women who brought forth their creativity despite the pall of gloom around. As a tribute to the grit and tireless zeal of everyone involved in the retail eco-system, we present a retrospective gallery of the best from our coverage of Indian and international store design projects this year. All of them may not have been executed this year but they have all made their appearance in our pages this year…so go ahead and enjoy this retrospective visual treat presented in the order of the months in which they got featured.
Five Best Retail Innovations From Across The Globe In 2020
Matthew Brown – Retail Futurist, Echochamber London, picks out these five innovative retail concepts globally, which stood out even in the midst of a pandemic induced gloom and uncertainty.
The Cosmic Chaos of India
Just like the cosmos, when you see India for the first time everything seems chaotic and yet every Indian person finds his/ her own order in that hustle which all goes in tandem. Pavan Rajurkar a freelance illustrator based out of Mumbai, capture this Indianness perfectly in his artworks for many different brands and studios. Some of his recent illustrations have been displayed here.
Doctor of Happiness: An Art Essay
SUKRITI VADHERA KOHLI is the founder of Doctor of Happiness, helping young people with depression and other mental conditions through her art and online platform. Here she speaks with VANESSA PATEL about what inspired her to open up this forum, and what a difference art can make to our well-being.
Meet with clients amid the city’s kaleidoscopic sights and sounds.
Discover The Remnants Of Empires And The Seeds Of Independence In Mumbai
Discover the remnants of empires and the seeds of independence in India’s most populous city.
Building A Sporting Nation
Marathons are changing the shape of the nation. We ask the brains behind the Delhi and Mumbai Half Marathons, how exactly.
An Expat Learns the Key to Authentic Indian Cooking
Cooking lessons at home in Mumbai.
The 12 Best Rooftop Bars Around The World
The world looks different when viewed from these stunning rooftop destinations.
Is Virtual Reality the answer to the future of immersive entertainment?
Now, No Need For A Mask If You're Inside Your Private Vehicle
You do not need to wear a face mask if you’re within the confines of your private vehicle.
A TRICK of the light, a teenager with a camera... and some eye-catching goalmouth action.