How smart fitout can redefine the business of selling packaged foods
Visual Merchandising and Retail Design|November 2020
Despite the assumption that the consumer today lives online, in-store engagement remains just as relevant as ever and an integrated phygital system is the need of the hour. Some brands are already adopting this in their store operations. A recent example is the brand ‘Handful of Health’ which sells dry fruits and healthy snacks. The brand collaborated with Mumbai-based pre-designed shopfitting manufacturer Insync Shopfittings and leveraged their ‘ENGAGE Fit N Light’ phygital fixture as the shop fitting solution to deliver a better shopper experience.
Mohit Manghani

Handful of Health (HOH) originally started as an online platform. When the brand forayed into brick and mortar retail, they were very clear in their aim - the stores had to become an extension of their online presence.

Says Anup Gawdi, Strategy and Support Functions, at HOH, “HOH believes that customers are used to getting information before they buy online and we wanted to retain this facet of business in offline stores as well. The aim of the brand is to not just gain market share with its quality products and affordable pricing, but to continue educating shoppers and assisting them in making informed choices.”

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