Talking about the new store Swapnil Kapoor shares, “We longed for a solution that is unique & apparently out of the box –a design that had a timeless beauty and appeal latched to it. “
The store has been designed by SS Bhatia & Associates Architects & Interior Designers, an interior and exterior design firm, and led by the firm’s director Mukesh Bhatia. Speaking about the design and objective behind the store, Mukesh Bhatia, Director, SS Bhatia & Associates Architects & Interior Designers says, “The main objective and brief for the new Anil Store was to create a design that was futuristic in its appeal. Transcending time and space was the genesis of the design idea to make it aesthetically region neutral and use materials that have a timeless appeal, function and are easy to relate to.”
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Spread across 3000 sq.ft. Calipso Beauty Salon in Indore is a sustainable implementation of functionality in a contemporary setting. Designed by Jagjeet Tuteja Design Studio, the design philosophy of the space creates resonance with the brand ethos.
Royal, traditional & chic
Sunita Shekhawat, a signature jewelry brand from Jaipur that focuses on the traditional practice of ‘Meenakari’, draws on a contemporary sensibility for its new boutique in Delhi, designed by 42MM Architecture.
Icy treats in fairyland
Bengaluru-based ice cream parlour GUD BUD, designed by Acme Designers, is all about recreating the magic of fairyland. The brand aims to transport customers to their childhood even as they savor the taste of the ice creams.
‘Retail design solutions have to tell richer stories, create bolder experiences'
As we gradually move past the uncertainties of 2020, it’s becoming more evident than ever that any brand not leveraging technology will be left behind. At the same time, consumer expectations are at their highest, which is forcing retailers to make operational changes quicker and make wiser, solutions-driven investments, based on lessons learnt in the past. In an exclusive interview with VM&RD, Akhil Jain, Executive Director, Madame, talks about some key takeaways for retail from 2020, their focus areas of investment for 2021, on how retail partners can meet new business expectations, and more.
Transcending the Physical
James Breaks, Associate Director (Design) at rpa:group, London, writes on what makes for an authentic retail experience in the post-pandemic world, one that drives a meaningful brand experience and engagement.
Small town India will spur organized retail growth
Value fashion and lifestyle products retailer V-Mart Retail recently opened four new stores, three in Uttar Pradesh and one in Jharkhand. As part of its expansion plans, the retail brand continues to target the under-served tier-2 and 3 markets and plans to scale up its outlets in the next fiscal. In a special interaction with VM&RD, Vineet Jain, COO, V-Mart Retail Ltd, shares his views on why retailers are flocking to tier II, III towns, on the key game changers for Indian retail this year, and more.
Charming confluence of the classic & contemporary
Spread across 8000 square-feet, the Beyond Designs flagship store in Delhi has been designed as an amalgamation of timeless appeal and contemporary sophistication.
A space to harness flowing energies …
Situated at Worli, Mumbai, the niche health centre AquaCentric Therapy designed by figments EXPERIENCE LAB, is not a conventional rehab space. It is a space conceived to provide holistic wellness and rehabilitation for people suffering from orthopedic and neurological disorders and helps them rediscover their energy.
A spatial dance of the feathers
With ‘experiential’ being the operative word today, it’s not just retail brands who are seeking to convert their customer touch points into spaces for aesthetic engagement. Pune-based real estate brand Kekarav, for example, has tied up with Ratnsorb Architecture and Design to craft its sales office cum experience centre into a space that reflects the beauty of its muse - Kekarav or peacock.
A green haven for bibliophiles
The Champaca Library and Cafe in Bangalore designed by the city-based Office of Cognitive Design (OCD), is a sustainable ode to books and book lovers.