Crafting A Timeless Appeal …
Visual Merchandising and Retail Design|October 2019
AMRITSAR Spread across 26,400 sq. ft. and comprising 3 spacious floors, Anil Stores’ new outlet is simple yet opulent. Designed by SS Bhatia & Associates Architects & Interior Designers, the store ambience is aimed at conveying a feeling of transcending time and space.
Swapnil Kapoor & Sahil Kapoor, Directors, Anil Store, envisioned their new store as a complete family store, a store that should not only provide a great shopping experience, but also be a visual treat to its visitors. The space reaffirming the store motto ‘No customer should go unsatisfied.’

Talking about the new store Swapnil Kapoor shares, “We longed for a solution that is unique & apparently out of the box –a design that had a timeless beauty and appeal latched to it. “

The store has been designed by SS Bhatia & Associates Architects & Interior Designers, an interior and exterior design firm, and led by the firm’s director Mukesh Bhatia. Speaking about the design and objective behind the store, Mukesh Bhatia, Director, SS Bhatia & Associates Architects & Interior Designers says, “The main objective and brief for the new Anil Store was to create a design that was futuristic in its appeal. Transcending time and space was the genesis of the design idea to make it aesthetically region neutral and use materials that have a timeless appeal, function and are easy to relate to.”

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