The Changing Models Of Everyday Life
UNIQUE TIMES|January - February 2022
Economics and the revenue modalities had to adjust to the railings of the pandemic. Significant commerce shifted from the physical realm to the digital realm. Even everyday purchases like groceries, medicines and domestic provisions can now be done by the click of a button. Fundamentally, the definition of success itself has changed.
Rajesh Nair

2021 continues the pandemic-triggered disruptions that began last year. While there has been a cyclic nature of recovery and the increasing settling down of rigmaroles of masking and social distancing, life has changed. We have adopted digital ways of working and living more openly and this also means that we have increasingly adjusted to the new way of doing things. While every walk of life has changed, the business landscape had its share of change as well. Economics and the revenue modalities had to adjust to the railings of the pandemic. Significant commerce shifted from the physical realm to the digital realm. Even everyday purchases like groceries, medicines and domestic provisions can now be done by the click of a button. Fundamentally, the definition of success itself has changed.

In the early phase of the pandemic, we saw the lockdowns, and then again in March and April of this year when the second wave struck, we reduced travel and returned to the safe confines of our homes. Industries that had relied on physical meetings adjusted to the online meeting mode and we learned to actively do business on a phone or a video conference. The nature of trust itself changed – we learned to trust transactions digitally, we build and nurture relationships online -- negating the earlier worries of how the civilization will thrive outside physical contexts and the physical touch.

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