From dark kitchens and online food delivery to hyperlocal marketing, the QSR (quick service restaurants) trend is fast picking up and is now expanding to smaller cities to drive growth. Due to the growing exposure to international cultures and lifestyles, Indians have started experimenting with food, which is further driving the QSR market that currently constitutes over 20% of the Indian restaurant market. However, in today’s increasingly competitive and fragmented food industry, the need for being authentic and still differentiating from the competition has become more necessary than ever.
Rahul Ravi Chandra, Founder & CEO, Adhvaitharchana Foods (which owns Burger Revolution), can’t agree enough with the fact that customers demand authenticity in whatever they eat. “When it comes to QSRs, we realised that authenticity was amiss in the market. Anything between two buns was being passed off as a burger. Sensing a huge gap, we strived to offer the right mix of ingredients in burgers, which are high on taste and still value-for-money.” The Hyderabad-based company, which started off as a snacking outlet offering ‘samosas’ under the brand SaySamosay, also realised that it was not catering to the entire spectrum of snacks.
Hence, Adhvaitharchana Foods launched its specialty burger brand, Burger Revolution, in 2017 in Hyderabad. The specialty concept proved to be a runaway hit among its customers with the launch of 20 outlets in the city within just two years of operations. The company thoroughly understands that building trusted brands takes time coupled with concerted efforts to offer authentic products. Hence, the brand constantly revolutionises its offerings to keep up to its brand name – Burger Revolution.
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