SAYING IT WITH A SMILEY!
The Franchising World|March - April 2020
From being an added element to a conversation, emojis have now transformed into a lingua franca for the digital age. Emoji Company – with over 20,000 brand icons and designs – ranks amongst the top 150 global licensors. In this interview, Marco Huesges, CEO, Emoji Company, elaborates on achievements, emerging trends and strategies.
Aanchal

Could you highlight the company’s global presence?

The emoji brand is successfully established in more than 100 countries. We have been globally awarded numerous times and work with more than 800 global licensing partners. Our partners include Sony Pictures Animation, Ferrero, Aldi, The Hershey Company, Walmart, Danone, Nestle, GBG, Kellogg’s, Inditex, Miss Sixty, The French Post, and many others. We are currently ranked at 57 amongst the top 150 global licensors with a retail turnover of more than USD 800 million. Europe, the US and China are our leading markets. In China, we recently opened our first emoji brand apparel store and emoji brand store at T Mall.

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