ECO-FRIENDLY AND RECYCLABLE are the new buzzwords influencing purchases of consumer products in India. According to the International Lifestyles Survey 2019 by Euromonitor International, environment-consciousness and eco-friendliness of brands were ranked as the highest parameters influencing shoppers (67%), followed by natural and organic ingredients (66% and 65%, respectively). In fact, over-reliance on plastic, chemical fertilizers, dyes, etc., has brought us to a point where the environment is on the brink of irreversible damage.
Globally, steps are being taken to produce eco-friendly goods, and there are a few great initiatives popping up in India as well. One such initiative is Nature Care Innovation Services which is dedicated to provide innovative products to reduce plastic pollution and make our planet safe and green for future civilisations. “The idea is to ascertain that products made out of recycled material can be even more desirable. Our goal is to provide consumers with ecofriendly choices,” shares Bellam Vijay Reddy, Chairman, Nature Care Innovation Services (NCIS).
He adds that eco-friendly products tend to cost more as these products haven’t hit a large enough scale for the prices to come down. However, consumers can do this by making informed choices. “India is a vast market for eco-friendly products and the demand is growing huge by the day. Fortunately, increasing awareness to stop using single-use plastic and climate change is encouraging consumers to choose eco-friendly products,” he highlights.
With a wide range of bio-degradable and eco-friendly products, the company captures mass appeal among the families. In addition, it is focused on educational institutions and students with revolutionary products like paper pencils, rewritable notebooks and seed books. Further, it targets grocery, cosmetics, meat-packing, pharmacy and other wholesale and retail businesses with its bio-degradable and compostable carry bags.
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