FIRST CHOICE IN USED-CARS
The Franchising World|March - April 2020
Mahindra First Choice, a leading brand in the used-car industry in India, aims to increase its market share by 10 per cent in the next four years, as stated by Ashutosh Pandey, CEO, Mahindra First Choice.
Akanksha Soni
The used-car industry is on a steady rise, posting a 12% rise during 2019 with sales of 4.2 million units. The market has evolved from a C2C format to organised players, both online and offline. Mahindra First Choice (MFC) is a multi-brand used-car retailer having a vast network of 1,000+ outlets in 450+ cities pan-India. Excerpts from interview:

How has the Indian second-hand car industry evolved over the last few years?

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