Anine Bing Shares How She Runs A Global Luxury Fashion Label.
Fast forward seven years and Anine is well and truly out of the garage. The business has a team of 60 employees and 10 stores across Europe and the US to complement the thriving digital-first business model.
Anine Bing has collaborated with other labels and has branched into accessories, childrenswear and fragrances. Most recently, the brand opened a store in London’s exclusive Mayfair in 2018 and there are plans to open several more around the world by the end of the year.
These expansion plans are bolstered by a US$15 million Series A financing round from Index Ventures, Greycroft Partners and Felix Capital, secured in late 2018. The injection of funding will be used to “expand, open more stores, grow the team and invest in technology,” Anine says. “It’s the right time to do it and I’m really excited for the next chapter.” The company, which is headquartered in Los Angeles, is expected to double its revenue in the next 12 months.
This story is from the May 2019 edition of The CEO Magazine Asia.
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This story is from the May 2019 edition of The CEO Magazine Asia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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