'We Turn Spaces Into Extraordinary Places'

It has brought the best of Danish Design into households around the world, but newly appointed CEO Mikael Kruse Jensen wants BoConcept to be the retail lifestyle brand of choice for many, many more.

- Chrissie Mcclatchie

NAME: Mikael Kruse Jensen Great Dane

COMPANY: BoConcept

POSITION: CEO

LOCATION: Herning, Denmark

There’s no place like home for Mikael Kruse Jensen. After a whirlwind decade with world-leading jewellery brand, Pandora, one that took him to Hong Kong, Australia, and most recently Germany (where he was the Managing Director of Northern/Central Europe), he’s finally back in Denmark. Appointed CEO of Danish design firm BoConcept in August 2020, he couldn’t have asked for a better role to bring him home. “It was just spot on,” he tells The CEO Magazine.

You get the feeling he’s still pinching himself at exactly how it has all fallen into place: having recently become a father, he found family ties were pulling him back to Scandinavia. “We were looking at coming home, so the timing was perfect,” Mikael says. As was the job. “I love everything that has to do with interior design, so that was the starting point. The opportunity to work within an industry that you love, for a Danish brand with this heritage and an international footprint, that’s the dream.” The thriving local design scene was also an attraction for his architect wife.

The move has also enabled him to take the next step in his career. “From Managing Director for some clusters in Pandora to now being the CEO was the natural progression,” Mikael continues. “Industry, international footprint and CEO role, it ticked all the boxes.”