What is marketing psychology?
Market psychology refers to the manner in which the market reflects its participants’ collective emotional state i.e. a range of psychological principles are incorporated in market, content and sales strategy.
One key part of being a great marketer is understanding how people think the way they do. Psychology and marketing are lifelong partners. A good marketer always involves psychology in his marketing decisions. Marketing involves intense research on customers’ needs, wants, likes, preferences, etc.
Marketing psychology is important, it can help the brand to communicate better and makes advertising campaigns more relevant. Cognitive fluency helps our brain to process the information more easily. When we process information easily, we absorb information in a faster way.
This story is from the May 2020 edition of Textile Value Chain.
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This story is from the May 2020 edition of Textile Value Chain.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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Textile Vs Technology: Created To Please Or Displease?
Corporate Strategies & Communication (CSC)
STUDY ON PRODUCTION TECHNIQUES USED BY LOCAL TAILORS
STUDY ON PRODUCTION TECHNIQUES USED BY LOCAL TAILORS
THE EMERGING FUTURE FOR POLYESTER
Polyester (PET) is the most widely used fibre in the apparel industry, accounting for around 52% of the total volume of fibres produced globally. The apparel industry accounts for around 32 million tons of the 57 million tons of polyester used each year [1]. It is used widely in technical textiles as well.
WEBINAR ON TECHNICAL TEXTILE
Our honorable Ms. Smriti Zubin Irani Ji, Minister of Textiles, Information and Broadcasting and Women and Child Development, India from BJP representing Amethi constituency has took many steps to uplift the Textile Industry and has been seen in Conference held for technical textile this year.
POLYESTER VALUE CHAIN
The origin has many names and named by the companies producing it. It started with the discovery of Nylon in United States then Terylene in England.
PET a necessary evil
How often do we see PET around us? If you observe we are surrounded with PET and its variants. From apparels to heavy industrial textiles, PET has become one of the most important fiber to humans. This is because of its amazing properties. It is strong, stable, and durable, If we compare it with natural fibers, it is cheaper with such features.
LOCKDOWN IN UK AND EUROPE HAS DRASTICALLY CHANGED THE MARKET OF IMPORT AND EXPORT
LOCKDOWN IN UK AND EUROPE HAS DRASTICALLY CHANGED THE MARKET OF IMPORT AND EXPORT
IKEA IN INDIA – CASE STUDY
It has made its presence in India and has planned growing its root here and opened recently in Navi Mumbai in December 2020.
KHITISH PANDYA: FOUNDER, ECO TASAR
Khitish Pandya has been involved with tasar silk textiles since 2000. He was brought in by PRADAN- an NGO to help build the business side of the silk yarn making project initiated by PRADAN.
AUTOMATION IN APPAREL INDUSTRY
Automation is most often defined as, automatically controlled operation of an apparatus, process or system by mechanical or electronic devices that take the place of human organs of observation, effort, and decision. The purpose of this paper was to investigate the status and the effects of technology adoption on the level of organizational factors within the context of the apparel industry.
