The humble coconut is one of Nature’s biggest wonders.
It has now found a new use – as a pot to grow plants in the used tender coconut shell. The shell is even getting painted to make it look attractive. That’s what Manish Advani discovered when his wife Gauri asked him to add coconut shell along with other waste for composting. It stuck him that since coconut shells were hard to compost why not fill the whole shell with manure and grow a plant instead?
He shared this brainwave with his boss at Mahindra SSG. His boss’s positive response helped Manish put on his marketing hat. Today it is one of the most innovative and effective client and community engagement strategies. It is encouraging students to grow plants in coconut shells and paint them colourfully thereby spread the larger idea of sustainability creatively at the school level. Manish is thinking big – he has roped in Jason Lewis, first man to circumnavigate the Planet Earth, to be the ambassador to promote this concept worldwide.
Excerpts from Sustainability Next’s chat with Manish Advani, head, marketing and PR, Mahindra SSG, a Mumbai-headquartered corporate security risk consulting firm.
Tell us about how the idea hit you
Continue reading your story on the app
Continue reading your story in the magazine
Where Wastepickers Become Entrepreneurs
Bengaluru’s Citizens have looked at waste pickers, popularly called rag pickers, with disdain. Even if some acknowledge their constribution to the city’s cleanliness they don’t think waste pickers have or need an identity of their own.
We Can Reverse Global Warming In 30 Years
Yes, says Paul Hawken, author of 'Drawdown - The Most Comprehensive Plan Ever Proposed to Reverse Global Warming' if most of the 100 solutions suggested in the book are implemented by 2050. The good news is, most of the solutions already exist
Greater Malabar Initiative To Promote Local Innovation For Local Problems
Kappad, 12 kilometers from Kozhikode a quiet place that witnessed the historical event that changed the history of India forever - the place Vasco Da Gama landed in 1498.
Carbon Masters To Set Up First Bio-CNG Unit In Malur Soon
Carbon Masters, a Bangalore based energy start-up, has raised an undisclosed amount from Indian Angel Network and Sangam Ventures, a pure play clean tech venture fund.
Fish Food Using Plastic Waste
During her school, one day, Miranda Wang was distraught at seeing a huge landfill with plastic contributing to most of the urban waste.
Amazon Tower To Study Impact of Climate Change
The Amazon, a region nearly the size of the U.S., is by far the largest rainforest on earth. Biologists have warned for decades that its prodigious biodiversity was threatened by logging.
‘Environment' Missing from Budget and Economic Survey
It’s taken the sharp ears and eyes of senior staff at Centre for Science & Environment to notice that the word ‘environment’ was missing from this year’s Economic Survey as well as the 2017 Budget. What does one make of it? Does it mean this government is callous towards the environment or is it that other related words like renewable energy, climate change, sanitation, and cleaning rivers have replaced the mother word?
How Farm Taaza Is Revolutionizing Fruits & Vegetable Sourcing
The South Indian fruits and vegetable market size is more than $3 billion. Less than five percent is currently sourced by big retailers directly from farmers. The opportunity is immense. The next wave of sourcing will use advanced technology and analytics, says Kumar Ramachandran, CEO of GS Farm Taaza, a leader in the B2B sourcing segment
Lake Warrior - Sahithi Pingali
Behind the starry luminescence which Sahithi Pingali finds herself in today is a heart made of green gold. Her success can be attributed to her innate ability to amalgamate science, technology, civic concern and a collaborative mindset. Yet, it is apparent that all these are driven largely by her love for lakes
Lake Warrior - Arun Krishnamurthy
At 31, Arun Krishnamurthy has already quit a job at Google, set up Environmental Foundation of India (EFI), an NGO. In 10 years EFI has cleaned 83 lakes and the list of lakes to be cleaned is long
The Murders Down the Hall
393 POWELL STREET WAS A PEACEFUL HOME UNTIL RESIDENTS STARTED DYING IN BRUTAL, MYSTERIOUS WAYS.
TELL YOUR STORY THE RIGHT WAY
It isn’t about sharing all your great accomplishments. It’s about being relatable with your failures.
Waymo's Longest Mile
The world’s leading autonomous vehicle shop learns that 99% isn’t good enough
BETWEEN THE ROCK & A HARD PLACE: NO SIX-PACK ABS!
DWAYNE “The Rock” Johnson has revealed that emergency surgery to address excruciating injuries he suffered during his brutal 11-year wrestling career forever marred his otherwise perfect physique!
ENERGY OBSERVER • CROSSING THE NORTH SEA • HANDLE BIG BREEZE UPWIND
Hospice Industry INFLUENCERS
Attending to a person in their hour of death is one of the most honorable and sacred things we can do for one another. Through state-of-the-art technology, education, and a deep devotion to compassionate care Maxwell Healthcare Associates aims to forever change the way we live our final days.
ROCK THE VOTE!
Dwayne Johnson mulls run for president!
T-track is a versatile product that has many great uses around the shop.
WHERE DO YOU GO TO MAKE DREAMS COME TRUE?
IF you ask Cody Waggoner, champion rock crawler and owner of Lasernut – that place is Laser Town!
The Beauty of Being Rejected
I thought my idea to shake up the book industry was brilliant. Investors didn’t. That ended up being my greatest asset.