SURVIVAL STORY OF A STARTUP – AMISH SHAH SHARES THE CHALLENGES OF HIS ENTREPRENEURIAL JOURNEY IN A CANDID INTERVIEW!
Small Enterprise|November 2020
Interview – PROSMIT

We have a candid interview with Mr. Amish Shah, Business Chief/ Director of Prosmit.

Being an MBA from Gujarat University, he holds more than 15+ years of marketing experience across national & international markets.

Amish prefers to describe himself as a Marketeer at Heart, Salesman by Head, and Entrepreneur in Genes.

He is a self-learned Digital Marketer who got in-roads into Digital Marketing when Facebook was just born or Youtube was not acquired by Google.

After having more than a decade-plus journey in Digital Marketing, he’s today one of the renowned names in the Western region of India who is helping empower companies and individuals realize their Digital Marketing goals with his agency and training services.

Amish strongly feels for the physically disabled and believes Digital Marketing offers them a good career option. He, thus, imparts free Digital Marketing training to any such interested candidate or organizations working for their betterment.

Awarded as Entrepreneurial Achiever Award 2019 by his alma-mater S.K. Patel Institute of Management, his firm got featured on Social Samosa, ranked as Top 20 Most Promising Digital Marketing Companies in India. He gets featured regularly in local newspapers also. More info on https://www.prosmit.in/digital-marketing-about

He lives by the mantra of Aut Viam inveniam aut faciam. For more, connect with him on Linkedin.com/in/AmishProsmit or follow him on Twitter.com/AmishProsmit.

Here is the verbatim transcript of the interview.

What inspired you to launch PROSMIT?

Way back in 2006-07, I stumbled upon the concept of Digital Marketing while I was working as a Case Study Researcher for one prominent B-school in India. Thereafter I worked for the next 4+ years across IT companies of Ahmedabad that were trying to find the right track to approach it.

It was a nascent stage for this industry with too many uncategorized talents getting a chance and higher room for experiments or errors. But wherever I used to go around in social circles, people were simply blank when I would try to explain to them about Digital Marketing. It was a tough task but at the same time, I realized what if I tap the first-mover advantage for Indian markets. Being a Gujju, the startup bug caught me around 2011 and I took a risky plunge of leaving my high-profile corporate job for setting up PROSMIT.

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