Miniso seeks to attract older buyers with $2 concept stores
Singapore Business Review|April-Jun 2020
It aims to provide the best bang for the buck with its super cheap yet quality items.

Miniso is already known for selling cheap yet fashionable products, but they are taking it a step further with their $2 concept stores in Singapore. And they already have their eyes set on stingier, older customers looking for cheap quality goods amidst the high cost of living in Singapore.

First launched at HarbourFront Centre and IMM in October 2019, the concept stores offer a wide-ranging selection from household goods to electronic devices. These include fans, coffee machines, keyboards, Bluetooth earphones, bags and organiser, a press release revealed. As they promise, these are all priced at S$2, whereas a pair of headphones for instance would typically cost around $25. This is also the case for a desk lamp that would have been priced $15, or a bag that would normally cost $8 to $9.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SINGAPORE BUSINESS REVIEWView All

S-REITs to generate yields despite economic weakness

The average yields of S-REITs have bounced back to around 5.5%, despite seeing a 6.5% decline in prices early in the year, according to DBS Group Research. This figure implies a spread of over 4% against the Singapore 10-year bond yields.

4 mins read
Singapore Business Review
April-Jun 2020

Miniso seeks to attract older buyers with $2 concept stores

It aims to provide the best bang for the buck with its super cheap yet quality items.

3 mins read
Singapore Business Review
April-Jun 2020

How Singapore's $5.1B Solidarity Budget Could Tide Over Tough Times

Analysts are coining that the property, retail and financial sectors may drag Singapore’s GDP down, so the government has been ramping up its citizen’s spending power.

4 mins read
Singapore Business Review
April-Jun 2020

Online MBA Programmes Emerge As Pandemic Prompts Temporary Closures

Some of the top MBA providers are planning to launch online programmes in the future.

5 mins read
Singapore Business Review
April-Jun 2020

Will Co-Living Survive In Singapore's Fast-Changing Rental Market?

Landlords still favours the flexibility to cash out on their investment properties at short notice, so most developers still prefer the traditional build-to-sell model as rents continue to escalate.

5 mins read
Singapore Business Review
April-Jun 2020

Hotels Bank On Contactless Tech To Entice Guests During Coronavirus Pandemic

Firms are installing self check-in kiosks, chatbots, direct booking applications, and digital in-room dining services.

5 mins read
Singapore Business Review
April-Jun 2020

Clothing Rentals Gain Popularity As Fashion Takes Over Sharing Economy

Since 2015, a number of clothing rental services have sprung up in Singapore’s retail scene.

5 mins read
Singapore Business Review
April-Jun 2020

Credit Card Revenues Threatened As Singaporean Travellers Shun Usage

Card users turn to cash as they steer clear of lofty transaction fees and poor exchange rates.

5 mins read
Singapore Business Review
April-Jun 2020

New Startup Sectors Gain Ground As Venture Capital Firms Fill Up Coffers

Specialised funds are growing larger than ever, but where does the money go?

6 mins read
Singapore Business Review
April-Jun 2020

Business In The Time Of Corona

The global pandemic has forced most of the world into circuit-breaking lockdowns, Singapore’s business leaders reveal how they responded and how firms are coping with it.

10+ mins read
Singapore Business Review
April-Jun 2020