Spot On: Parking Gets A Deep-Tech Makeover
Shopping Centre News|November 2020
Digital parking solutions platform Parkr hopes to transform India’s large-box parking infrastructure management systems.
Nupur Chakraborty

The expansion of modern retail, a key indicator of economic progress, has generated a transformation of India’s urban landscapes. Over the past decade, retail real estate has come into its own as an asset class and as a barometer of Indians’ growing lifestyle aspirations. And at the 700-odd shopping centres dotted across big and small-town India, the focus has shifted firmly to experiential differentiation.

For the shopping centre visitor, however, the experience begins well before the mall entry. Unlike in evolved markets such as the US, malls in India are largely located within cities. And given Indian cities’ high population and road traffic density, this translates to challenges in navigation and parking. It is little wonder then that parking has become a key pain point — or USP, if managed well — for shopping centre developers.

Enter digital transformation. Over the years, developers and service providers to shopping centres have increasingly leaned on technology to up not just in-mall cus-tomer experiences, but also to enhance the overall destination features, including traffic management and parking. And now, the 2020 pandemic has served to further accelerate this digitalisation journey.

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