PHOENIX MALLS UNVEIL NEW BRANDS, VIRTUAL SHOPPING FEATURES FOR CONSUMER SAFETY
Shopping Centre News|November 2020
To purchase merchandise they have selected online, customers are encouraged to engage with stylists at Phoenix malls through virtual shopping sessions, pay online and then pick up their orders from designated curbsides at the malls, without having to step out of their vehicle…
Sandeep Kumar

Phoenix Mills Limited (PML) is a leading retail mall developer and operator in India and is the pioneer of retail-led, mixeduse developments in the country with completed development of over 17.5 million sq. ft. spread across retail, hospitality, commercial, and residential asset classes. The brand has an operational retail portfolio of approximately 7 million sq. ft. of retail space spread across 9 operational malls in 6 key cities of India. PML is further developing 4 malls with over 4 million sq. feet of retail space in 4 gateway cities of India. Besides retail, the company has an operating commercial office portfolio with a gross leasable area of approximately 1.3 million sq. ft. and plans to add approximately 5 million sq. ft. of commercial offices across existing and under development mixed-use projects going forward.

In an exclusive interaction with Shopping Centre News, Rajendra Kalkar, President - West, The Phoenix Mills Ltd., analyses the impact of the COVID-19 lockdown on the real estate industry. He also analyses the changes and learnings, consumer behaviour, SOPs and norms that the industry must live with in COVID times.

EXCERPTS FROM THE INTERVIEW…

began easing curbs, malls were among the last businesses among organised retail that were allowed to reopen, nearly wiping out one full quarter. These have impacted earnings for malls across the country. However, since the lockdown has been lifted, all our malls have been operational and have been witnessing a steady stream of customers and business. In our portfolio, malls in Karnataka and UP were the first to open; followed by those in Maharashtra. Shopping malls in Tamil Nadu were the last to open.

How has consumer response, business and revenue been across Phoenix malls since re-opening?

As mall operators, we are very excited with the new opportunities that the reopening of malls has presented us with. We have innovated, reinvented, and refined our offerings to our customers; and our customers, in turn, have evolved into more discerning shoppers. We have seen the trend of customers valuing their own well-being and becoming keener shoppers. This is very different from revenge shopping. In the first two weeks of the opening, customers were a reluctant to come to the malls, but once they were made aware of all

COVID-19 has been ruthless to the shopping centre industry. How has it impacted Phoenix malls across cities?

India’s lockdown to contain the pandemic was the strictest in the world as it completely halted economic activity barring essential services in the first phase. While the government the safety measures that we had implemented across malls, we saw good traction. The situation has improved as the ‘Unlock’ versions have evolved and almost 5.7 million sq. ft. of mall space has resumed trading, which gives us the confidence that the second quarter will be better.

Which categories are doing good business? Is there a different pattern for different malls in different cities?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SHOPPING CENTRE NEWSView All

MALLS NOW HAVE AN ADDED RESPONSIBILITY – OF MAKING SURE THAT ALL IS WELL

Shopping Centre News speaks to mall owners and developers to find out the measures they have put in place for the wellbeing of their patrons and staff...

10+ mins read
Shopping Centre News
December 2020

STATE-OF-THE-ART SHOPPING MALLS ARE REDEFINING RETAIL IN RAJASTHAN

Currently, there are as many as 18 operational malls across various cities in Rajasthan, and two more are in the planning stage. Of the 18 operational malls in the state, 9 are in Jaipur, 3 in Udaipur and 2 each in Ajmer, Kota and Jodhpur. The cities with the two upcoming new malls are Udaipur and Kota, which will be spread over a total 4.1 lakh sq.ft. area combined…

8 mins read
Shopping Centre News
December 2020

SHOPPING CENTRES IN SMALLER TOWNS LEVERAGE DIGITAL TO STAY AHEAD

Mall developers and experts agree that smaller shopping centres in Tier II and beyond have better recovery rates in comparison to those in urban areas. In an attempt to understand and dissect these opportunities, PRC hosted a session called ‘Emerging Opportunities in Emerging Markets’ to know what’s working in Tier II and beyond, making these markets the next big thing…

10+ mins read
Shopping Centre News
December 2020

NEW BUSINESS MODEL, INNOVATION, CAMPAIGNS, CROWD MANAGEMENT REINVENTED VIVIANA'S REVIVAL POST-LOCKDOWN

Profiles, behaviour and needs of consumers have undergone a sea change, macroeconomic situation is vastly different, work-from-home and other factors have led to large-scale migration of workers, policies are evolving to meet the current needs, and much more – all this with an undercurrent of uncertainty.

4 mins read
Shopping Centre News
December 2020

DIGITAL REVOLUTION: SHOPPING CENTRES GET A TECHNOLOGICAL MAKEOVER POST COVID

Industry captains discussed how technology can be a boon for the shopping centre industry, if used correctly, adding richness to real life experiences, while providing convenience to consumers…

10+ mins read
Shopping Centre News
December 2020

THE POWER OF ONE: SHOPPING MALLS AND RETAILERS MUST JOIN FORCES TO PREVAIL

The session ‘The Show Must Go On‘ at PRC, brings some dynamic developers and retailers from the shopping mall and retail industry that are already on the fast track – to discuss recent developments and plans ahead…

10+ mins read
Shopping Centre News
November 2020

Special Events in Malls

Shopping Centre News brings you a detailed look at some of the most engaging mall activities/events/ launches across the country…

9 mins read
Shopping Centre News
November 2020

SHOPPING CENTRES & RETAILERS: ACCELERATING COLLABORATION TO CO-BUILD INDIA'S CONSUMPTION STORY

In a session at PRC, Amitabh Taneja, Chairman-SCAI and Bijou Kurien, Chairman- RAI, discuss the new parameters of consumer consumption and how shopping malls and retailers need to collaborate on these factors in post and current COVID situation.

10+ mins read
Shopping Centre News
November 2020

PHOENIX MALLS UNVEIL NEW BRANDS, VIRTUAL SHOPPING FEATURES FOR CONSUMER SAFETY

To purchase merchandise they have selected online, customers are encouraged to engage with stylists at Phoenix malls through virtual shopping sessions, pay online and then pick up their orders from designated curbsides at the malls, without having to step out of their vehicle…

8 mins read
Shopping Centre News
November 2020

INDIAN REAL ESTATE SECTOR: DISRUPTED, TRANSFORMED & RECOVERING

The developers are cognizant of this changing market condition and have effectively controlled launches to not create an oversupply situation. This adaptability and agility to respond as per the market conditions will go a long way for the sector’s growth and stronger emergence in the years to come, analyses ANAROCK in its report and surveys…

9 mins read
Shopping Centre News
November 2020
RELATED STORIES

Region To Region

Region To Region

10+ mins read
Musky Hunter
February/March 2021

YOGA & PEACE

DEEPAK CHOPRA speaks with DAAJI about the role Yoga has to play in bringing about world peace. This is an excerpt from their conversation broadcast on International Day of Peace, September 21, 2020. That documentary is available at https://heartfulness.org/en/international-day-of-peace/.

6 mins read
Heartfulness eMagazine
January 2021

Create the habit of meditation

CHIRAG KULKARNI, Co-Founder and CMO of Medly Pharmacies in the USA, speaks with RISHIKA SHARMA about creating a regular meditation practice, so as to make it a habit. He also shares how meditation has benefited both his personal and professional life.

7 mins read
Heartfulness eMagazine
January 2021

SHIA'S PRIVATE TEMPLE OF DOOM!

Indiana Jones gig derailed by abuse scandal

2 mins read
Globe
January 11, 2021

Let's Dish

"Food Raconteur” Ashok Nageshwaran wants to tell you a story.

2 mins read
DesignSTL
January/February 2021

THE MAKING OF A MODEL MINORITY

Indian Americans rarely stop to ask why our entrance into American society has been so rapid—or to consider what we have in common with other nonwhite Americans.

10+ mins read
The Atlantic
January - February 2021

Interconnectedness

In 2017, DR. VANDANA SHIVA spoke with KIM HUGHES about the sacredness of the Earth, the work she has been doing to bring awareness and change in the field of sustainable agriculture, and the importance of understanding our interconnectedness with Nature, and how we can change the way we eat.

8 mins read
Heartfulness eMagazine
December 2020

DIAMONDS - A Luxury Gem Steeped in Fact & Fable

The diamond is one fabled gemstone! For example, google “Hope Diamond” to see all the legends associated with just this one stone said to bring misfortune to its owners.

2 mins read
Rock&Gem Magazine
January 2021

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Southeast Magazine
December 2020

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Florida
December 2020