Malls Turn Parking Lots Into Revenue Making Properties
Shopping Centre News|November 2020
It is essential for a shopping mall to come up with a comfortable parking layout to provide their customers with a seamless experience. And while most malls have already mastered that, they are now using the area to host viable events and generate revenue for malls which have been hard hit in COVID times…
Charu Lamba

The parking lot is a key contributing factor for a shopper when s/he chooses to visit a shopping centre. The parking lot is the place which makes the first impression of a mall on a shopper’s mind, serving to give the shopper a sense of assurance that their vehicles are safe while they are inside and easily accessible in case of an emergency if well designed.

It is thus essential for a shopping mall to come up with a comfortable parking layout to provide their customers with a seamless experience. And while most malls have already mastered that, they are now using the area to host viable events and generate revenue for malls which have been hard hit in COVID times.

“Viviana Mall has two levels of basement parking with a capacity to park approximately 2,200 four wheelers and 1,200 two wheelers at any given point. To make entry and exit congestion free, there are multiple entry and exit ramps. Viviana Mall is known to provide with some best valueadded services that includes helmet parking for customers with two-wheelers. Also, a dedicated parking space has been allotted for women,” says Gurvineet Singh, Chief Executive Officer, Viviana Mall.

In the past, Infiniti Mall has done various events at its parking spaces such as Funotsav, Christmas Carnival, Yum Yum Food Festival, Beer Festival to name a few.

Similarly, in the pre-COVID era, the bulk of the parking lot’s spaces at Growel’s 1O1 mall were being put to use majorly during the weekends and through the weekdays, they would become great activity-opportunities proving that the thought of turning parking spaces into revenue-generating elements has always been there, even before the pandemic hit.

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