BUSINESS AVIATION HAS OFTEN HAD THE CROWN OF LUXURY on his head so much so, that it’s other significant roles and accessibility, tend to, get overlooked under that. To do away with that single-layer perspective about BizAv, No Plane No Gain, a joint undertaking of the National Business Aviation Association (NBAA) and General Aviation Manufacturers Association (GAMA), was designed to educate the public on the importance of business aviation. The intent is also to draw non-aviation people of influence to the concept that using an aircraft to conduct a company’s business creates more opportunities for growth. It also aims at indicating that if your firm does not operate a plane, it is likely to show less gain in the yearly sales numbers.
The original No Plane, No Gain campaign was started by NBAA and GAMA in 1993, during a slump in activity and was successfully used for several years. The mechanism was brought back in early 2009, and over the years the initiative has continued to capture the essence of business aviation beyond the luxurious side of it.
The central idea behind No Plane No Gain, is also to increase awareness in policy makers and opinion leaders about the fact that business aviation plays a vital role for citizens, companies and communities. In the United States, business aviation generates well over a million jobs, provides a lifeline to communities with little or no commercial airline service, helps thousands of businesses of all sizes to be more productive and efficient and provides emergency and humanitarian services to people in need.
This story is from the October 2020 edition of SP’s Aviation.
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This story is from the October 2020 edition of SP’s Aviation.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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