Tavaga : Making Use of Technology in Fintech Space
SME World|July 2021
Tavaga provides an innovative technology interface for investors via a mobile application. It empowers retail investors by providing them with access to the same advice, processes, investment products, and technology as professional investment funds hired by HNI. Tavaga's mission is to assist the investors in saving more and achieving user-defined goals at a reasonable cost, i.e. democratizing advisory.
Nitin Mathur

Sound financial advice entails understanding an individual's goals and matching them with the most appropriate financial instruments available. This matching process is largely rule-based. A human advisor can only advise a few hundred customers. This limitation makes professional human advice very expensive and restricts access to only the wealthy who can afford it.

Tavaga aims to increase the penetration of financial assets by ensuring that all customers, regardless of economic status, have access to quality advice. The use of technology ensures that the services are cost-effective with the focus not only on returns but primarily also on an investor's willingness and ability to take risks, and the goals in life.

Tavaga's mobile application ensures that the risk assessment process is highly gamified, with no reference to complex financial terms, but rather an interactive tool to measure real responses in simulated market situations. This allows for the customization of investment portfolios to individual needs while taking into account investors' individual characteristics (such as age and income) that determine their risk appetite.

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