Strategies to be Adopted by Startups in Recessionary Times
SME World|November 2020
Recession is the proverbial bugbear for businesses. While some sectors and businesses are impacted more than the others, depending on the source of the crisis as well as the deep reserves that a business would possess, the inter- dependencies between industries, geographies and even policy measures typically produce an all-round economic distress.

Although technically-A speaking, two consecutive quarters of declining GDP define a recession, the phenomenon is broadly represented by a significant decline in economic activity spread across the economy which lasts more than a few months. And more often not, barring some niche business activities, the smaller the business, the harder it is hit in a recession. As demand shrinks, cash flows dry up, retrenchments and closures become routine marked by a disproportionate loss of jobs in the small business segment.

However, even amidst this widespread air of economic despondency, a few silver linings do show up on the horizon. All is not lost even if you have suffered the buffeting from the winds of a recession. Or, if you are a newbie wanting to start out, a recession should never be the primary deterrent holding you back.

New opportunities in Recession

First and foremost, you must remember that even the worst of recessions throw up pleasant and even counter-intuitive surprises and opportunities. For instance, research has shown that the life expectancy of Americans had actually increased during the great depression of the 1930s.[1] Similarly, Air BnB was forged out of the crucibles of the housing bubble during the 2008 recession. Further, did you know that the widely popular encrypted messaging service WhatsApp was founded in 2009? Or Uber, the ride hailing app-based service was founded the same year right in the midst of the raging crisis? Such examples are aplenty. Likewise, Covid has spawned an assortment of new-age businesses and start-ups – a food for your thought.

Fitting into demand supply gap

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SME WORLDView All

Work from Home

Productive and Efficient Working from Home

4 mins read
SME World
January 2021

Transitioning to the New Normal - Ensuring Business Continuity in the Post-COVID Era

In the post COVID-19 times, it is all the more essential for companies to take care of its employees from both physical and emotional standpoints. While a major part of the global workforce is operating remotely, organizations must ensure that employees feel connected, supported, informed, and motivated during these challenging times. At the same time, businesses that have reopened their doors with the economy's restart must adhere to all recommended safety measures in the office and onsite.

4 mins read
SME World
January 2021

Tips to Protect Your Smart Appliances from Cyber Intruders

Smart home devices have become an integral part of our digitally connected world. While these highly innovative devices have transformed our way of life in many ways, they sometimes come with their fair share of risks. One of the major challenges faced by manufacturers is to provide steps to defend these devices from cyberattacks. Here are a few steps that I feel most people can take to protect and safeguard their smart devices from malicious cyber intruders.

2 mins read
SME World
January 2021

Reweighing the Sustainability of DAMS

Described as the "temples of modern India" by the first Prime Minister of India, Jawaharlal Nehru, dams remove water from the big rivers to sustain cities on their banks. Nevertheless, dams are humankind's oldest tool, yet as per the 2000 report of World Commission on Dams "Are they our only tool or our best option? "They serve as big reservoirs to store, use and divert water from big rivers for consumption, irrigation, cooling, transportation, construction, industries, power generation and recreation."

7 mins read
SME World
January 2021

Linode Vision to Make Cloud Computing Accessible to all - Infrastructure Status to the Data Centre Sector on the Envil

Linode accelerates innovation by making cloud computing simple, accessible, and affordable to all. Founded in 2003, Linode helped pioneer the cloud computing industry and is today the largest independent open cloud provider in the world. Headquartered in Philadelphia's Old City, the company empowers more than a million developers, startups, and businesses across its global network of 11 data centers. Linode is planning to open another data centre in India.

3 mins read
SME World
January 2021

Skill Needs of Professionals to Face Challenges of New Era

What is the relationship between education and employment? Almost everyone has pondered on this question at least at some point in their lives. The role of education has had a strange influence on human civilisation. In the yesteryears, it was not readily available for the masses. Only a specific segment of people was able to relish the actual benefits of education.

3 mins read
SME World
January 2021

KENT Develops Zero Water Wastage RO System - Indian Water Purifier Industry Set to Become One of the most Lucrative Sectors: Dr Mahesh Gupta

Realizing that traditional RO filters were not effective for every type of water, Dr. Mahesh Gupta started working on technology to make RO as a uniform water purifier capable of purifying all types of water irrespective of the sources of water. He came up with a revolutionary technology of RO+UV+UF+TDS controller which purifies water while retaining the essential natural minerals. This technology ensures that the water becomes not only the purest, but is healthy too. Here a new era was started in water purification industry and brand 'Kent' was born to soon become a household name for water purifiers.

9 mins read
SME World
January 2021

Cyber Security Threat Landscape to Become More Challenging in 2021 - Indian Organisations: Remote Working Created Major Security Scare

Barracuda Networks, Inc. provides security, networking, and storage products based on network appliances and cloud services and headquartered in California, United States.

8 mins read
SME World
January 2021

Anil Agarwal Foundation and Bill & Melinda Gates Foundation partner to improve nutrition in India

Bill Gates and Anil Agarwal announced a new partnership to support the Government of India's Ministry of Women and Child Development (MoWCD) as it works to achieve United Nations Sustainable Development Goal 2, which aims to end all forms of hunger and malnutrition by 2030.

2 mins read
SME World
January 2021

Going Digital The Way Forward Towards Progress And Prosperity

Information Technology & Information Technology Enabled Services (IT-ITeS) sector is a field which is growing speedily and is reshaping the workplace productivity and Indian business standards by enabling workplace with new digital technologies.

4 mins read
SME World
January 2021
RELATED STORIES

TEAMING WITH TECHNOLOGY

BayCare to Implement Virtual Health Care Assistant in Hospital Rooms

4 mins read
Central Florida Health News
February 2021

How to Survive A Bubble

No one can be sure if markets are too high—but your emotions probably are

7 mins read
Bloomberg Businessweek
January 25, 2021

Are you Vitamin C DEFICIENT?

Here’s a fun fact for you: Humans are the ONLY mammals that don’t make their own vitamin C.

2 mins read
Natural Solutions
December 2020

LOOKING BACK…

It was a season to remember. It was a season to forget. Either way, you look at it, it was the strangest of seasons for San Francisco that you will ever see. Looking back at the year that was to illustrate that point, The Niner Report has assembled the best, worst and most unconventional of the 49ers’ 2020 season.

8 mins read
Niner Report
February/March 2021

ROOKIE REVIEW

After building the 49ers into NFC champions with young talent during their first three years together — when San Francisco had a total of 40 rookies see action from 2017-2019 — the team’s leadership tandem of general manager John Lynch and coach Kyle Shanahan found themselves with considerably less draft capital at their disposal in the fourth year of their partnership.

8 mins read
Niner Report
February/March 2021

SHARON: I MADE OZZY CHEAT!

SHARON OSBOURNE — the longsuffering wife of rocker Ozzy — blames herself for her horndog hubby’s cheating past!

1 min read
National Enquirer
January 04, 2021

911 DRONE DEPLOYMENT

Archer Unmanned Air Systems (Archer UAS), technology company with a 911-integrated drone deployment system, has announced a partnership with RapidDeploy as part of its Lightning Partner Program.

2 mins read
RotorDrone
February/ March 2021

2021: PUSHING THE BOUNDARIES

With the introduction of a 5G iPhone, a superfast M1 chip for the Mac, a bunch of hardware like AirPods Max, Apple Watch SE, and HomePod mini, and significant investments in its services division, Apple had a stellar year in 2020. But the future is just around the corner, and even greater innovations await.

7 mins read
Techlife News
Techlife News #479 *Special Edition

DOUBLE TROUBLE

Samuel, Aiyuk among NFL’s most dynamic young duos

10 mins read
Niner Report
January 2021

macOS; TAKING LEAPS FORWARD WITH BIG SUR

Despite the coronavirus pandemic causing the world’s biggest tech events to be canceled, Apple powered through with a virtual alternative, with Craig Federighi taking to the stage to lift the lid on an all-new macOS.

8 mins read
AppleMagazine
December 25, 2020