SMEs Need to Adopt Technologies that Future-Proof them against Unanticipated Disruptions: Arun Meena
SME World|July 2021
RHA Technologies is the brainchild of IIT Kanpur graduate, Arun Meena. The organisation for the first time in India enables the unique trust dependent outsourced tech co-founder offering for Start-ups and SMEs. In addition, the organisation also offers the traditional model of outsourced product development to MNCs and startups. It also provides an empathetic and synergistic technology consulting, digital transformation, and technology services and solutions to the founders of start-ups and SMEs worldwide. Thus, enabling the client organisations to realise and strengthen their innovation, differentiation, valuation and market offering.
Arun Meena

RHA Technologies team's experience with multiple organisations including MNC clients across product development and solution management, AI, ML etc. in Education, Real Estate, BFSI, Media & Entertainment, Social Media and new age businesses, brings an unparalleled expertise to client founders.

Tech Co-founder is one of the most critical and difficult elements to integrate in the founding structure of Startups. They provide a unique set of commitment, experience, vision, relationship and skills inputs that cannot be trusted or expected from a CTO. Many of the technology competitive issues that non-tech founders struggle with, become springboards with the presence of a trusted and qualified tech co-founder. The result is better valuation, easier funding and faster business success. This is the advantage RHA Technologies brings to all start-ups and SMEs.

Arun Meena, Co Founder& CEO, RHA Technologies in an email interaction with SME WORLD.

Why is innovation so necessary especially for small players to sustain and survive?

According to a McKinsey research, within the same sector or within countries of similar size, the productivity gap between large companies and SMEs can vary by a factor of two or more. In construction, for example, the productivity gap between SMEs and large companies is 26-54 percent in different countries. In the foodservices and accommodation sector, the gap was at 29-41 percent. Productivity has a direct impact on cost, pricing, timelines, customer satisfaction, talent compensation & retention and ability to invest further.

Therefore, innovation becomes the key leverage for SME in competing with larger players and peers in their sector. In today's world of productized services and product-asa-service, SMEs have the wherewithal to aspire for market domination in their chosen niche. 360-degree innovation gives them the key for multiplied efficiencies and market edge; and digital transformation is the foundational element of this.

What are the initiatives taken by RHA Technologies to empower SMEs in various ways? Kindly state categorically.

RHA Technologies for the first time in India enables Start-ups and SMEs with outsourced tech co-founder.

Thus, enabling the client founders to realise and strengthen their innovation, differentiation, valuation, and market offering.

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