While discounts and schemes can help pull loyal consumers, the overall brand marketing strategy for e-commerce platforms have also undergone a massive change. Outdoor and events/ BTL has taken a backseat, thanks to the CVOID threat, while engagement on digital platforms has increased. While these are changes that have taken place as responsive trends to the current situation, it is time that brands start investing in the long term and strategic integrated communication campaign to leverage not just this festive period but also create long term impact to build a strong brand visibility and counter competition. Here are a few aspects that brands need to facilitate to get the best out of the festive rush.
1. Digital Engagements:
Even as digital media marketing is taking center stage, thanks to the drop in traditional media outreach, a lot of brands are investing heavily on online advertisements. However, a holistic campaign that can cover social media presence, collaboration with key influencers and engagement with key stakeholders through relevant brand messaging, are vital to ensure an impactful brand presence. Additionally, brand collaborations that support community/ environment or other philanthropic causes, via digital/social media partnerships, are all the rage right now among millennial and new age shoppers who seek to buy from brands that follow ethical business practices.
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Transitioning to the New Normal - Ensuring Business Continuity in the Post-COVID Era
In the post COVID-19 times, it is all the more essential for companies to take care of its employees from both physical and emotional standpoints. While a major part of the global workforce is operating remotely, organizations must ensure that employees feel connected, supported, informed, and motivated during these challenging times. At the same time, businesses that have reopened their doors with the economy's restart must adhere to all recommended safety measures in the office and onsite.
Tips to Protect Your Smart Appliances from Cyber Intruders
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Described as the "temples of modern India" by the first Prime Minister of India, Jawaharlal Nehru, dams remove water from the big rivers to sustain cities on their banks. Nevertheless, dams are humankind's oldest tool, yet as per the 2000 report of World Commission on Dams "Are they our only tool or our best option? "They serve as big reservoirs to store, use and divert water from big rivers for consumption, irrigation, cooling, transportation, construction, industries, power generation and recreation."
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Linode accelerates innovation by making cloud computing simple, accessible, and affordable to all. Founded in 2003, Linode helped pioneer the cloud computing industry and is today the largest independent open cloud provider in the world. Headquartered in Philadelphia's Old City, the company empowers more than a million developers, startups, and businesses across its global network of 11 data centers. Linode is planning to open another data centre in India.
Skill Needs of Professionals to Face Challenges of New Era
What is the relationship between education and employment? Almost everyone has pondered on this question at least at some point in their lives. The role of education has had a strange influence on human civilisation. In the yesteryears, it was not readily available for the masses. Only a specific segment of people was able to relish the actual benefits of education.
KENT Develops Zero Water Wastage RO System - Indian Water Purifier Industry Set to Become One of the most Lucrative Sectors: Dr Mahesh Gupta
Realizing that traditional RO filters were not effective for every type of water, Dr. Mahesh Gupta started working on technology to make RO as a uniform water purifier capable of purifying all types of water irrespective of the sources of water. He came up with a revolutionary technology of RO+UV+UF+TDS controller which purifies water while retaining the essential natural minerals. This technology ensures that the water becomes not only the purest, but is healthy too. Here a new era was started in water purification industry and brand 'Kent' was born to soon become a household name for water purifiers.
Cyber Security Threat Landscape to Become More Challenging in 2021 - Indian Organisations: Remote Working Created Major Security Scare
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Anil Agarwal Foundation and Bill & Melinda Gates Foundation partner to improve nutrition in India
Bill Gates and Anil Agarwal announced a new partnership to support the Government of India's Ministry of Women and Child Development (MoWCD) as it works to achieve United Nations Sustainable Development Goal 2, which aims to end all forms of hunger and malnutrition by 2030.
Going Digital The Way Forward Towards Progress And Prosperity
Information Technology & Information Technology Enabled Services (IT-ITeS) sector is a field which is growing speedily and is reshaping the workplace productivity and Indian business standards by enabling workplace with new digital technologies.
LiDAR MAPPING A GOLD MINE
When Consolidated Gold Mine in Dahlonega, Georgia, wanted to open more of its areas to public tours, they asked Inspired Intelligence, a family owned and operated drone business in Buford, Georgia, to help. Inspired Intelligence CEO and founder Nir Pe’er explained, “Besides drone technology, we also used new, amazing cutting-edge technology called LiDAR.
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The Fintech Revolution Is Finally Here— And So Are the Regulators
SPEAKING IN OCTOBER to his banking brethren at the world’s biggest payments confab—the annual Sibos conference— Jamie Dimon didn’t mince words.
HOSPITALS CAN CARE FOR MEDICARE PATIENTS AT HOME IN PANDEMIC
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GLOBAL TECH GIANTS THREATEN TO LEAVE PAKISTAN OVER NEW RULES
Internet and technology companies have threatened to leave Pakistan after the government granted blanket powers to authorities to censor digital content, a move critics say was aimed at curtailing freedom of expression in the conservative Islamic nation.
LIGHTS, CAMERA, SELL: RETAILERS WANT YOU TO WATCH AND SHOP
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PFIZER: COVID-19 SHOT 95% EFFECTIVE, SEEKING CLEARANCE SOON
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TAIWAN PROCESSOR CHIP MAKER TO SET UP $3.5 BILLION U.S. ARM
A Taiwanese maker of processor chips for Apple Inc. and other customers plans to invest $3.5 billion to set up its second U.S. manufacturing site amid American concern about relying too heavily on sources in Asia for high-tech components.