The company finds its inspiration from the age-old ancient traditions of Ayurveda. It boasts of the best and naturally fortified ingredients for ranges like skin, hair, beard & body care for men. Fostering a well-managed and knowledgeable research & development team, the company works tirelessly to bring about new solutions in the organic skincare market to solve unique personal care issues of men.
In doing so, Qraa Men professes a notolerance policy towards animal cruelty and condemns the act whole-heartedly. The company sources all of its ingredients naturally and locally. For greater assurance, it also has the ISO 9001 (2000) certification for Good Manufacturing Practices. Each of the company's products contains a combination of extracts of various precious herbs to protect, heal, and enhance the face, body, beard and hair.
The Brand is targeting a manifold increase in turnover with each fiscal year. Qraa Men is spending up to Rs. 5 crores on marketing strategies for the brand to reach its target groups and increase brand awareness. It would continue to spend 20 per cent of its sales on branding. Along with this, the brand also has a detailed investment plan with its investments amounting to Rs 8 crores in the next fiscal year. Karan Gupta is a visionary working so that men would no longer settle for subpar synthetic products. Upon his accession, he led the company to a digital rush, opening the floodgates and adding thousands of more consumers to the company's ever-growing list of satisfied consumers.
Owing to Gupta's endeavors, the company has a significant presence in major E-commerce platforms and commands a website of its own. Apart from Amazon & Flipkart, the company has made it extremely easy to buy products from their website. They are also planning to add ecommerce facility to their social media handles for growing their profits.
QraaMen caters to everything in the men's grooming category from beard, hair, body to skincare. Over the years, its best-selling product has been the charcoal face wash which is effective for all kinds of skin problems related to the face. De-Tan scrubs and cleansers, hair care serums, beard oils etc. are products of top-notch quality to choose from.
Another unique factor about the company is that the products are economical and bode well for the general public. Keeping with this consistency, the company hopes to keep on delivering quality products for a long time to come and in the process, empowering more and more people, as it moves along. Qraa Men aims to break stereotypes to make life easier for its target audience.
SME WORLD in an email interaction with Karan Gupta:
How big is the grooming and personal care industry in India?
As per a report by Redseer, the personal care and grooming industry in India is expected to grow at the compound annual growth rate (CAGR) of 9% in the current year, taking it to USD 22-23 Billion in 2022. India is, in fact, among the top five rapidly evolving markets in the world when it comes to personal care and beauty. Evidently, the industry in India is huge. Out of this, the men's grooming and personal care division is one of the fastest-growing segment. In fact, it is expanding so swiftly that it is expected to outpace the generic segments and hold 4045% of the overall industry by 2022. There is an excellent scope for companies entering into grooming and personal care industry, regardless of the segment, if they are willing to take up the many challenges head-on.
What drove you towards this sector?
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