Aims to Bringing Revolution SOT TT Personal Care Industry
SME World|November 2020
QraaMen, an organic Qmen's grooming product company, introduced by Karan Gupta in 2016, under the ambit of R. G. Biocosmetics, is enaged in manufacturing and supply of natural & organic men's grooming & cosmetic products. The Gross Merchant Value (GMV) of the company presently is INR 50 crores, while Karan is eyeing to take the market valuation to INR 200 crores by March 2023.

The company finds its inspiration from the age-old ancient traditions of Ayurveda. It boasts of the best and naturally fortified ingredients for ranges like skin, hair, beard & body care for men. Fostering a well-managed and knowledgeable research & development team, the company works tirelessly to bring about new solutions in the organic skincare market to solve unique personal care issues of men.

In doing so, Qraa Men professes a notolerance policy towards animal cruelty and condemns the act whole-heartedly. The company sources all of its ingredients naturally and locally. For greater assurance, it also has the ISO 9001 (2000) certification for Good Manufacturing Practices. Each of the company's products contains a combination of extracts of various precious herbs to protect, heal, and enhance the face, body, beard and hair.

The Brand is targeting a manifold increase in turnover with each fiscal year. Qraa Men is spending up to Rs. 5 crores on marketing strategies for the brand to reach its target groups and increase brand awareness. It would continue to spend 20 per cent of its sales on branding. Along with this, the brand also has a detailed investment plan with its investments amounting to Rs 8 crores in the next fiscal year. Karan Gupta is a visionary working so that men would no longer settle for subpar synthetic products. Upon his accession, he led the company to a digital rush, opening the floodgates and adding thousands of more consumers to the company's ever-growing list of satisfied consumers.

Owing to Gupta's endeavors, the company has a significant presence in major E-commerce platforms and commands a website of its own. Apart from Amazon & Flipkart, the company has made it extremely easy to buy products from their website. They are also planning to add ecommerce facility to their social media handles for growing their profits.

QraaMen caters to everything in the men's grooming category from beard, hair, body to skincare. Over the years, its best-selling product has been the charcoal face wash which is effective for all kinds of skin problems related to the face. De-Tan scrubs and cleansers, hair care serums, beard oils etc. are products of top-notch quality to choose from.

Another unique factor about the company is that the products are economical and bode well for the general public. Keeping with this consistency, the company hopes to keep on delivering quality products for a long time to come and in the process, empowering more and more people, as it moves along. Qraa Men aims to break stereotypes to make life easier for its target audience.

SME WORLD in an email interaction with Karan Gupta:

How big is the grooming and personal care industry in India?

As per a report by Redseer, the personal care and grooming industry in India is expected to grow at the compound annual growth rate (CAGR) of 9% in the current year, taking it to USD 22-23 Billion in 2022. India is, in fact, among the top five rapidly evolving markets in the world when it comes to personal care and beauty. Evidently, the industry in India is huge. Out of this, the men's grooming and personal care division is one of the fastest-growing segment. In fact, it is expanding so swiftly that it is expected to outpace the generic segments and hold 4045% of the overall industry by 2022. There is an excellent scope for companies entering into grooming and personal care industry, regardless of the segment, if they are willing to take up the many challenges head-on.

What drove you towards this sector?

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM SME WORLDView All

Importance of Mental Health during Festivities

We all eagerly look forward to the festive seasons as they bring in happiness, excitement and an opportunity to reunite with our family and friends.

4 mins read
SME World
December 2020

Entrepreneurship Is net A Title but A Commitment - Not Books But Experience Made Me Learn all about Business :Laksh Bucha, Teenager CEO, Growthxo

Can a teenager, without any professional or management training become the CEO of a successful company with clientele In India and US, UK, Israel and UAE? Yes, It Is possible. Meet Laksh Bucha, all of 17 years, yes, you read it write, teenager and a minor, Is the CEO of Grcrwthxo, which delivers brand solutions to several clients In India and oversees.

7 mins read
SME World
December 2020

Mamaearth Targets Planting 1M Trees in 5 Years

Mamaearth, a toxin free personal care brand, announced its initiative #PlantGoodness with a commitment to plant saplings towards every order made on www.mamaerth.in and is set to plant one million trees in the next five years in this endeavour.

2 mins read
SME World
December 2020

Raising a Prodigy Baby with 5 minutes of Daily Effort

When a child is born, it is truly one of the most joyous moments for parents to cherish throughout their lives. Holding your newborn for the first time, watching them grow, and spending quality time together is perhaps the most fulfilling experience, allowing you to develop a robust and long-lasting bond with your child. However, it is not easy for every parent to have it all figured out. Parenting also requires a fair share of sacrifices such as sleepless nights, disrupted routines, helpless behaviour, and not knowing what to do next. And, this can become taxing.

4 mins read
SME World
December 2020

Impact of Pandemic on Global Logistics, Supply Chain and Consumers

The pandemic that started early this year compelled global lockdowns for months that led to the restrictions on movement of people as well as goods to a great extent. This affected several industries across sectors and economies the world over slipped into an all-time slump. As the lockdown was gradually lifted, industries like travel and hospitality were found to be worst affected. The supply chain which suffered an unprecedented blow is slowly picking up in most countries. The effect on the global trade has been so bad that there is an expected contraction of almost 4.3% on the global GDP in 2020 as per UNCTAD. The merchandise trade has declined by almost 18% year-on-year.

4 mins read
SME World
December 2020

Facing Barriers and Overcoming Them

I have always bad the inner drive to obtain knowledge and have had a true passion to be the best version of a father/husband/son and most importantly an entrepreneur. As an entrepreneur I have truly believed in the concept of adaptability to succeed as a venture.

2 mins read
SME World
December 2020

Creativity is Indispensable in Brand Building: Pitch Worx

PitchWorx is a fast-growing agency Pin India, focused on creating visual presentations and animated videos. Founded in 2012 by Dharmendra Ahuja, the agency was bootstrapped and has grown multi-fold since its inception. PitchWorx has worked with over 500 startups, SMEs, large corporations, government organizations, and many among others.

4 mins read
SME World
December 2020

Committed to Become India's Go-to Lifestyle Video App

Trell is the go-to platform for users to share their experiences, recommendations, and reviews across various categories including health and fitness, beauty and skincare, travel, movie reviews, cooking, homedécor, and much more.

7 mins read
SME World
December 2020

Business Training and Skilling Indispensable for Small Entrepreneurs

According to Government estimates, India has 6.33 crore Medium, Small and Micro Enterprises, out of which 6.30 crore or over 99% are micro-enterprises. Making business training and skill sets accessible to entrepreneurs running these small and micro enterprises will give millions of businesses the knowledge and wherewithal to apply the right strategies for scaling up and move to the nest level of growth. In turn, this can harvest rich dividends for the Indian economy.

4 mins read
SME World
December 2020

Changing Scenario Of Online Shopping Post-COVID

In the midst of the ICOVID-19 pandemic, Consumers have embraced online ordering for goods, services and food, with many unlikely to revert to their old ways. Many late adopters are now discovering the benefits of the online home delivery experience or instore pickup options, and may not look back.

5 mins read
SME World
December 2020
RELATED STORIES

YOGA & PEACE

DEEPAK CHOPRA speaks with DAAJI about the role Yoga has to play in bringing about world peace. This is an excerpt from their conversation broadcast on International Day of Peace, September 21, 2020. That documentary is available at https://heartfulness.org/en/international-day-of-peace/.

6 mins read
Heartfulness eMagazine
January 2021

Create the habit of meditation

CHIRAG KULKARNI, Co-Founder and CMO of Medly Pharmacies in the USA, speaks with RISHIKA SHARMA about creating a regular meditation practice, so as to make it a habit. He also shares how meditation has benefited both his personal and professional life.

7 mins read
Heartfulness eMagazine
January 2021

SHIA'S PRIVATE TEMPLE OF DOOM!

Indiana Jones gig derailed by abuse scandal

2 mins read
Globe
January 11, 2021

Let's Dish

"Food Raconteur” Ashok Nageshwaran wants to tell you a story.

2 mins read
DesignSTL
January/February 2021

THE MAKING OF A MODEL MINORITY

Indian Americans rarely stop to ask why our entrance into American society has been so rapid—or to consider what we have in common with other nonwhite Americans.

10+ mins read
The Atlantic
January - February 2021

Interconnectedness

In 2017, DR. VANDANA SHIVA spoke with KIM HUGHES about the sacredness of the Earth, the work she has been doing to bring awareness and change in the field of sustainable agriculture, and the importance of understanding our interconnectedness with Nature, and how we can change the way we eat.

8 mins read
Heartfulness eMagazine
December 2020

DIAMONDS - A Luxury Gem Steeped in Fact & Fable

The diamond is one fabled gemstone! For example, google “Hope Diamond” to see all the legends associated with just this one stone said to bring misfortune to its owners.

2 mins read
Rock&Gem Magazine
January 2021

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Southeast Magazine
December 2020

Women's World

Brown Sugaa and Medusa

2 mins read
Born To Ride Florida
December 2020

CHINA DEMANDS INDIA RESCIND APP BAN AMID BORDER TENSION

China on Wednesday demanded India rescind a ban on more Chinese mobile phone apps amid tension between Beijing and other governments over technology and security.

1 min read
Techlife News
November 28, 2020