Unethical Self-Promoters Walk Amongst Us
SME Magazine Singapore|Issue 21, 2021
Back in 1988, I was introduced to a body of research that focused specifically on the concept of self-promotion, prospecting, and new business development. This body of research was an illuminating, eye-opening, life-changing experience for me in many ways – it was a key catalyst that helped kick-start the work I do today.
Sue Barrett
Unethical Self-Promoters Walk Amongst Us

One of the key elements of this research that fascinated me were the findings on Natural Self-Promoters and in particular, the concepts of ethical and unethical self-promotion.

Ethical self-promotion is based on the realistic understanding that success in any contact-dependent career requires both effective performance and effective self-promotion. There is a third element that helps distinguish ethical self-promoters from their charlatan unethical self-promoting cousins – a genuine respect for the needs of others.

This story is from the Issue 21, 2021 edition of SME Magazine Singapore.

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This story is from the Issue 21, 2021 edition of SME Magazine Singapore.

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