The COVID-19 pandemic has only accelerated that trend. There has been a shift in consumer health perceptions, that common illness like the flu are no longer seen as irritants, but are linked to a variety of health conditions.
A Bain poll of 1,200 adults in New York City, Munich and New Delhi reveals that despite cultural and demographic differences, people put a similar value on living healthy. Crucially, they face the same challenges in maintaining that healthy lifestyle.
A healthy lifestyle requires commitment, and this means that people’s relationships with healthcare businesses have changed. The emphasis is no longer about curing disease, but instead staying healthy and enjoying a higher quality of life. As incomes grow and lifestyles change, people are becoming more and more aware of “diseases of affluence” like heart disease, cancer, and diabetes. Such diseases are preventable by leading a healthy lifestyle.
CONSUMER PRIORITIES
Eating healthy and exercising are the cornerstones of healthy living. There are plenty of brands that can cater to these needs, as well as fitness trainers, influencers, and even government bodies that provide free advice.
However, consumers are now looking at a more holistic view of health. The COVID-19 pandemic not only shifted the health conversation to the immune system, but also to mental health and wellbeing. Workers stuck at home with a lack of inperson socialising began to realise how important mental wellbeing is not just for health, but also for work productivity.
This story is from the Issue 31, 2021 edition of SME Magazine Singapore.
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This story is from the Issue 31, 2021 edition of SME Magazine Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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