Helping Brands Go Live
SME Magazine Singapore|Issue 32, 2021
Belive technology

Livestreaming is the next most important technology to marketers and advertisers. As the age of TV wanes, the next generation is turning to livestreaming to get their video entertainment fix.

Yet brands are hesitant to adopt livestreaming because of various obstacles. This week, SME speaks to Kenneth Tan, founder of BeLive Technology, a company that gives brands an end-to-end livestreaming solution.

WHAT INSPIRED YOU TO START BELIVE TECHNOLOGY?

During my stint in Japan with DeNA Co. Ltd, I came across something I immediately thought was revolutionary: a website where entertainers, influencers and individuals could broadcast live video, singing and “busking” online - and their fans could give them “virtual tips” directly via the platform.

The platform was Showroom, and it rapidly became the most popular live video platform in Japan.

It was so simple yet so effective – a whole new “virtual busking” experience.

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