Livestreaming is the next most important technology to marketers and advertisers. As the age of TV wanes, the next generation is turning to livestreaming to get their video entertainment fix.
Yet brands are hesitant to adopt livestreaming because of various obstacles. This week, SME speaks to Kenneth Tan, founder of BeLive Technology, a company that gives brands an end-to-end livestreaming solution.
WHAT INSPIRED YOU TO START BELIVE TECHNOLOGY?
During my stint in Japan with DeNA Co. Ltd, I came across something I immediately thought was revolutionary: a website where entertainers, influencers and individuals could broadcast live video, singing and “busking” online - and their fans could give them “virtual tips” directly via the platform.
The platform was Showroom, and it rapidly became the most popular live video platform in Japan.
It was so simple yet so effective – a whole new “virtual busking” experience.
Continue reading your story on the app
Continue reading your story in the magazine
Two Questions That Will End Every Request For A Better Price
I was thinking about all the things we pay for that used to be free and are still free, yet we pay for them anyway.
WELCOME TO THAILAND AGAIN
TAPPING GLOBAL VALUE CHAIN
Innovation, Expansion Keys For SMEs Survival
The Covid-19 pandemic has affected SMEs in Singapore for more than a year, with some having to face greater challenges more than others.
US$1 Trillion Internet Economy By 2030
Southeast Asia’s internet economy is expected to reach US$1 trillion by 2030, as online shopping and food delivery become more prevalent among the millions of customers in this region, an industry report says.
TAPPING VAST OPPORTUNITIES IN FOOD SUPPLY BUSINESS
Although Chew Agriculture Pte Ltd currently has the widest product range for eggs in the market, product improvement remains its top priority.
As the Covid-19 outbreak has caused a major shake-up across the economy, countries in the region are now seeking solutions to safeguard their employees while maintaining business continuity. Among the key issues are the reduction of the reliance on migrant labour.
Staying In Touch For All The Right Reasons
Prospecting is the function and ability to ignite opportunities with new and existing clients, new markets, within communities. Prospecting opens many doors if we are prepared to do it – consistently.
Jumping Into The ESG Bandwagon
When it comes to environmental, social, and governance (ESG) investment, Asian banks are still lagging behind their European counterparts. However,some are already taking concrete ESG actions, with Japan, Singapore and Malaysia slightly ahead of the other Asian markets.
New Challenges For Singapore SMEs
In navigating challenges from the pandemic, more than four in five Singapore consumers (84%) say that Covid-19 has permanently changed the way they pay.