New Dell EMC Integrated Partner Program Aims at Maximum Growth
SME Channels|February 2017

Simple, Predictable and Profitable Program Enables Extraordinary Opportunities for Growth and Profitability Across the Ecosystem.

Sanjay Mohpatra
New Dell EMC Integrated Partner Program Aims at Maximum Growth

Finally, the integrated Dell EMC Partner Program is out in the market. Preserving the best of two world-class legacy programs, this new program addresses the needs of partners today and into the future. Developed in collaboration with partners globally, the program’s primary tenets are to be simple, predictable and profitable.

“Global business is rapidly changing as more and more customers prioritize investment in digital transformation. Dell EMC and its partners are uniquely positioned to help customers through this evolution,” said John Byrne, President, Global Channel, Dell EMC. “Dell EMC provides vast opportunities to our partners through an industry leading portfolio of innovative products, services and solutions, and now with the Dell EMC Partner Program, provides the support and programs for partners to excel.”

Byrne explained, “We’ve diligently designed the Dell EMC Partner Program to be the most desirable program in the industry. We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We’re ‘all in’ with our partners and invested in their success.”

“Channel partners, system integrators and distributors play a critical role in empowering Dell EMC’s customers on their path towards Digital Transformation. Built on three core tenets – to be Simple, Predictable and Profitable – the new Dell EMC Partner Program will ensure all partners are adequately equipped to stay relevant in a fast changing market place and achieve profitability, growth and success. We believe the new partner program will further catalyse our go-to-market strategy and growth of the business as we seek to become the industry’s most trusted advisor to our customers.” - Anil Sethi, Vice President, Channels, Dell EMC India.

Program Tiers and Special Status

This story is from the February 2017 edition of SME Channels.

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