MAKING RETAIL STORE DESIGN REAL CHARMING

INSYNC Shop Fittings is a company that is invested into research design and manufacturing of the next-generation of technologically advanced retail display and store fixtures’ solutions to retailers. Huzefa Merchant, founder, INSYNC Shop Fittings and partner strategic alliances at Safe Enterprises shares his vision and foresight on the future of retail store design in this interview

A store is no more just meant to be a place to buy and sell products. It has over time come to be known for the experience it offers to its customers. In that context, store planning or store layout plays a phenomenal role in imparting that experience and in enhancing a brand by creating memorable customer experience. In this, INSYNC Shop Fittings, from the house of Safe Enterprises, has emerged as one of the fastest growing retail shop fitting solutions’ company in India.

Huzefa Merchant, the company’s founder, was named one of the top 100 most influential retail minds in India at the Asia Retail Congress in 2018, 2019 & 2020 and was awarded the Young Achiever’s Award at the Golden Globe Tigers in 2018 & at Asia Retail Congress in 2020. He has also won multiple awards from industry stalwarts like the Times Group for their SMART SHOP FIT Technology.