L to R: Arpan Aggarwal & Aryan Aggarwal, Director, YESS
With the COVID-19 pandemic raging unabated, the Indian consumer space is going through many changes. While earlier stores had years and years of discovery time, today they need to adopt technology at a faster level and only quality – both in products and service – speaks for business. This is more true for the grocery business than any other segment of the retail sector. Modern grocers have the onerous task of making grocery shopping, arguably one of the most uninspiring chores of modern times, interesting. They need to ensure their stores and schemes are such that consumers want to walk in.
One such store is YESS - Your Everyday Super Store. A leading superstore chain based in Delhi-NCR, YESS came to its inception on September 8, 2019, with a store in New Delhi’s popular high street, Lajpat Nagar. In a short span of 18 months, YESS grew from 1 superstore to 3 superstores – the other two stores also located in premium locations of the National Capital Region, namely Preet Vihar and Noida.
The brand grew from strength to strength, gaining a huge, loyal customer base by generating goodwill and providing fresh and high-quality products at the best prices in the super-competitive retail market in India’s capital. YESS, which has is now rated among the market leaders of NCR in the high-end luxurious grocery segment, is strategically located in prominent areas of the city increasing its customer outreach and having a huge on-road presence.
This story is from the March 2021 edition of Progressive Grocer.
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This story is from the March 2021 edition of Progressive Grocer.
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