YESS – Your Everyday Super Store to Open 15 Stores in Delhi-NCR In 2 Year
Progressive Grocer|March 2021
A LEADING SUPERSTORE CHAIN BASED IN DELHI-NCR, YESS CAME TO ITS INCEPTION ON SEPTEMBER 8, 2019 WITH A STORE IN NEW DELHI’S POPULAR HIGH STREET, LAJPAT NAGAR. IN A SHORT SPAN OF 18 MONTHS, YESS GREW FROM 1 SUPERSTORE TO 3 SUPERSTORES – THE OTHER TWO STORES ALSO LOCATED IN PREMIUM LOCATIONS OF THE NATIONAL CAPITAL REGION…
Surabhi Khosla

L to R: Arpan Aggarwal & Aryan Aggarwal, Director, YESS

With the COVID-19 pandemic raging unabated, the Indian consumer space is going through many changes. While earlier stores had years and years of discovery time, today they need to adopt technology at a faster level and only quality – both in products and service – speaks for business. This is more true for the grocery business than any other segment of the retail sector. Modern grocers have the onerous task of making grocery shopping, arguably one of the most uninspiring chores of modern times, interesting. They need to ensure their stores and schemes are such that consumers want to walk in.

One such store is YESS - Your Everyday Super Store. A leading superstore chain based in Delhi-NCR, YESS came to its inception on September 8, 2019, with a store in New Delhi’s popular high street, Lajpat Nagar. In a short span of 18 months, YESS grew from 1 superstore to 3 superstores – the other two stores also located in premium locations of the National Capital Region, namely Preet Vihar and Noida.

The brand grew from strength to strength, gaining a huge, loyal customer base by generating goodwill and providing fresh and high-quality products at the best prices in the super-competitive retail market in India’s capital. YESS, which has is now rated among the market leaders of NCR in the high-end luxurious grocery segment, is strategically located in prominent areas of the city increasing its customer outreach and having a huge on-road presence.

Today YESS – which has become one of the most visited superstores for customers who seek to find rare or regular imported and Indian FMCG, Fresh Meat & FnV, General Merchandise products at great prices – is planning to open 15 more stores in Delhi-NCR over the next 2 years.

USP & Differentiation

Offering a class-apart in-store shopping experience, YESS has a very high-end luxurious look and feel to give the customer an unparalleled grocery shopping experience. Aside from a huge variety of Indian and imported products, the store provides customers a lot of discounted offerings.

The brand offers a wide range of products which cannot be found anywhere in the north region. Our products range from regular groceries such as ghee, oil, sugar, butter, rice, pulses, spices, biscuits, namkeens, dry fruits, eggs, etc. to imported products such as noodles, chips, sauces, dips, chocolates, ice creams, etc.

“YESS is a one-stop solution offering the widest range of food, non-food, imported, fruits and vegetables, meat and fish, dairy, organic and allergen caring products, and general merchandise all under one roof. YESS offers more than 35,000 products to its customers, providing the finest quality of the products nowhere to be found in the North region. More so now than ever, consumers want to know exactly what’s in their food, so we provide our highest focus upon selling the quality items such as finely cleaned & procured antibiotic-free meat and fish, laboratory tested malai paneer, fresh fruits, and vegetables directly procured from the farms, absolutely hygienic rice, pulses, spices, dry fruits, and much more,” says Arpan Aggarwal, Director, YESS.

The fastest-moving SKUs include Amul Butter, Potato, Onion, Tomato, Paneer, Sugar, Bisleri Water since they are regular consumables.

Aside from this, propelled by their core principle of ‘freshness’, the in-house chefs of YESS cook special quick pick-me-up mouthwatering dishes such as butter chicken, mutton biryani, Mughlai kebabs, dumplings, and much more in the superstore’s kitchen.

Increasing Customer Satisfaction

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