Thums Up For Coke India As Brand Inches Towards Pre-COVID Offtake Levels
Progressive Grocer|November 2020
Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up.

Accordingly, not only the Indian subsidiary’s leadership, but also the global one has recognised the role of the cola brand in putting back the ‘Thunder’ in Coke India’s performance.

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