The Future Of Plant-Based Beverages
Progressive Grocer|June 2021
Technological innovation, in addition to increased investments and partnerships, is helping to scale up the availability and accessibility of plant-based beverages.
Kunal Mutha

Plant-based beverages is a subject of rising popularity and innovation globally. Such products deliver sensory experiences that match the taste profile of mass-consumed beverages, allowing consumers to accept and make a shift toward plant-based beverages more easily.

Technological innovation, in addition to increased investments and partnerships, is also helping to scale up the availability and accessibility of plant-based beverages.

Currently, the landscape for plant-based beverages is not just populated by start-ups but also by mainstream companies responding to the consumer demand and finding innovative ways to deliver more of what consumers want.

The ongoing pandemic has alerted people to the current climate crisis even further. The need to change our consumption patterns across board has become indispensable and has further accelerated the adoption of plant-based offerings as consumers have become more aware and health-conscious.

As a result, there has been an increased demand for plant-based alternatives including mock meat.

The opportunity in this sector

Dairy has been an important part of our food system in India for several centuries. Similarly, plant-based beverages like coconut and almond have been used for a very long time. Both dairy and plant-based alternatives can very well co-exist as they are catering to a wide array of consumers whose preferences are different.

Multinationals like Danone and Nestle who are massive in the Dairy segment, have recently pivoted towards plant-based alternatives to address the growing demand from the consumers.

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