As grocery e-commerce surged throughout 2020, Americans reaffirmed a preference for curbside pickup over delivery. Households tend to favor grocery pickup because it costs less than delivery and, in theory, they have more control over when their order is received.
However, satisfaction with pickup has lagged delivery in two key areas that affect the overall shopping experience: selecting a time slot and receiving the order. Food retailers have an opportunity to improve both this year.
Selecting a Time Slot
Pickup satisfaction scores related to selecting a preferred time slot lag delivery by 10 percentage points when comparing the share of very/extremely satisfied customers, according to research that Brick Meets Click conducted with Toronto-based Mercatus last November.
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Snacks Emerges as a Dynamic Category Riffled with Opportunities, Due to the Emergence of New Players
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Consider the Alternative
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7 Reasons Why Tosca's Reusable Foldable Plastic Crates Outmatch Corrugated Cardboard Boxes
TOSCA HAS BEEN AT THE FOREFRONT OF THE REUSABLE REVOLUTION FROM THE VERY BEGINNING AND ENABLES A FUTURE WHERE SUSTAINABLE SOLUTIONS FOR PACKAGING AND TRANSPORT ARE ESSENTIAL, AND DISPOSABLE IS A THING OF THE PAST…
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Return to Toronto
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stairs that start nowhere
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