With India’s constantly evolving culinary tradition the demand for high-value processed or packaged and ready to serve/ready to cook or reconstitute food has been on a constant rise. A slew of factors including urbanization, rising incomes, more working women, etc., have fueled this inclination towards processed food, especially among the urban middle class. The demand has further been bolstered manifolds post the coronavirus pandemic.
During the pandemic triggered lockdown, processed food products witnessed tremendous growth along with the considerable shifts in consumption patterns of consumers. Globally, the industry has witnessed a spike of around 27 percent in overall exports since March 2020. Similar growth was witnessed in India as well. FMCG retail outlets have registered a double-digit spike in frozen food item category specially owning to the fear of hygiene.
Market Dynamics
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On the Menu
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