Plans for a Cleaner Future
Progressive Grocer|March 2021
RETAILERS ARE ADOPTING NEW TECHNOLOGY AND SANITATION PROTOCOLS TO ASSURE THEIR SHOPPERS THAT SAFETY WILL CONTINUE TO BE TOP OF MIND.
Jenny McTaggart
Plans for a Cleaner Future
By the end of February, Americans were starting to see a light at the end of the pandemic tunnel as vaccine development was ramping up and rolling out. Unfortunately, the country also met a grim milestone of 500,000 confirmed deaths due to COVID-19, and experts cautioned that safety measures may need to remain in place for longer than anticipated, particularly as new, aggressive variants of the disease have been detected.

For grocers and other retailers, the enhanced store sanitation measures that they’ve adopted during the pandemic will also likely remain in place, at least for the foreseeable future and possibly far beyond. While it’s unknown how long the American psyche will be affected by what the country has been through in the past year, business leaders are hedging their bets that customers will continue to demand visibly clean, safe stores.

“While vaccines are a critical breakthrough for fighting the pandemic, it will take months for most people to be vaccinated, and even longer before we return to ‘normal,’” predicts Chris Wright, VP of sales at Brain Corp., a San Diego-based firm that makes software for robotic floor scrubbers. “Even then, the changes to retail operations from COVID-19 are here to stay. We might see minor changes, such as the removal of plastic barriers at checkout counters or less frequent sanitations between shoppers, but the pandemic has altered people’s perceptions and expectations of cleanliness. Cleaning is no longer just a job — it’s now a brand value.”

Key Takeaways

This story is from the March 2021 edition of Progressive Grocer.

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This story is from the March 2021 edition of Progressive Grocer.

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