Phygital24: Creating digital solutions to boost revenue, business efficiencies and customer experience for retailers
Progressive Grocer|June 2021
PHYGITAL24’S SYSTEM IS A TECHNOLOGICALLY ADVANCED SUBSCRIPTION-BASED DIGITAL ORDERING SOLUTION THAT HELPS BUSINESSES TO OFFER ONLINE ORDERING DIRECTLY FROM THEIR WEBSITES AND MOBILE APPLICATIONS, THUS HELPING RETAILERS TO INCREASE REVENUES AND UNLOCK SIGNIFICANT VALUE FOR THEIR PHYSICAL STORES.

The Covid pandemic has accelerated the use of technology and digital tools for grocery stores and other retailers. Online shopping has grown exponentially among new demographic groups, and retail brands are increasingly connecting with consumers via interactive and virtual shopping experiences.

By embracing technology solutions and e-commerce tools, retailers are able to surpass their existing revenues and business margins. This is all due to the increased market reach and by establishing online connections with the new and unexplored markets.

In the context of the currently changing nature of FMCG retail in India – when the e-Commerce market is forecast to expand at a compound annual growth rate (CAGR) of ~18.15% to reach a value of INR 10,494.3 billion by 2024 from INR 3,550.7 billion in 2018 (IBEF data) – players like Phygital24 have stepped in to provide the much-needed upgrade to the retail ecosystem.

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