“The technology we use is fully automated, completely hands-free and there is no direct human contact involved at any point in the processing and packaging of our products” – Sathish Kumar, Founder and Managing Director, Milky Mist
Milky Mist manufactures and markets premium quality dairy products under the “Milky Mist” brand. The company, founded in 1992, is based out of Perundurai in Erode district, Tamil Nadu.
As a 100% value-added milk and dairy products company, Milky Mist is the only dairy firm in south India to convert all of its procured milk into value-added products. Milk being the essential ingredient in all dairy products, it is the quality of milk and how it is procured that determines the qualitative advantage of the end product.
Procuring or sourcing milk directly from the farmers is a big challenge. The traditional model is adulteration-prone as it involves the supply of milk from the farmers to the milk vendors and then to the dairy companies. The presence of the middlemen means that companies have to often contend with the sub-standard quality of milk. “In our case, we have complete control on milk procurement as we don’t have to buy milk from outside suppliers; instead all the milk is procured directly from the producers in the company’s network,” says Dr. K Rathnam - Chief Executive Officer, Milky Mist.
As the milk is collected directly from farmer-members and because there are no agents involved in the procurement process, the quality of milk remains intact as every drop of milk is tested at the collection centres, thus leaving no room for quality deviation to take place.
This story is from the May 2021 edition of Progressive Grocer.
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This story is from the May 2021 edition of Progressive Grocer.
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