How e-commerce has been a gamechanger for Indian MSMEs
Progressive Grocer|April 2021
INTERNET WAS ONCE THE WEAKNESS OF MSMES IN INDIA. BUT, WITH THE PASSAGE OF TIME, THE WEAKNESS HAS TURNED INTO A SOURCE OF STRENGTH, AND EVENTUALLY E-COMMERCE HAS PROVED TO BE A GAMECHANGER FOR INDIAN MSMES.
Raghunandan Saraf

Governments, whether belonging to a State or the Centre, have always accepted the potential of Micro, Small and Medium Enterprises (MSMEs) in India across both online and offline platforms, and the pivotal role that MSMEs play in the Indian economy. No matter what the industry or domain is, MSMEs have always contributed a major role in the growth of a particular sector. But, with the advent of the internet, the MSMEs have gained muscle like never before by catering to an online audience. Internet was once the weakness of MSMEs in India but with the passage of time, the weakness has turned into a source of strength, and eventually e-commerce has proved to be a gamechanger for Indian MSMEs.

MSMEs enhance revenues

By embracing e-commerce platforms, MSMEs in India are surpassing their existing revenues and business margins. This is all thanks due to the increased market reach and by establishing online connections with the new and unexplored markets. Moreover, it has been proved in many surveys and reports that MSMEs using the internet are making their jobs way easier as compared to MSME entities that are hesitant or challenged in any manner to embrace e-commerce.

India to be 2nd largest e-commerce market by 2034

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