Getting Cute With Clean
Progressive Grocer|Janaury 2021
CHEEKY PANDA HAS BECOME A LIFESTYLE BRAND IN AN UNLIKELY CATEGORY.
Mike Troy

Disruption isn’t normally associated with the toilet paper category, but a quirky company with a unique brand called Cheeky Panda is out to change that perception and save a lot of trees.

Founded in 2016 in the United Kingdom, London-based Cheeky Panda has its origins in Europe, where it entered the market with a limited range of items. It gradually gained distribution with major retailers there that aligned with the upstart company’s vision of sustainability, and soon the momentum allowed for entry into other product categories that could be manufactured with bamboo.

Cheeky Panda decided to enter the U.S. market last May, right about the time that Americans were behaving irrationally and hoarding all types of paper products. The surreal scenes of long runs of empty shelves forced retailers to impose purchase restrictions on whatever product quantities they were able to procure, and that created an opening for Cheeky Panda.

“The shortages definitely accelerated our conversations with major retailers. It has probably moved us forward as a brand by 12 to 18 months,” says Chris Forbes, who co-founded the company with his wife, Julie Chen. “We have been talking to all the major retailers in the U.S.”

What Forbes and Chen have been talking about is a brand with a unique value proposition that checks all of the boxes when it comes to global mega-trends that are driving purchase of some of the best-selling brands. Cheeky Panda’s products are made with bamboo, which is a marvel of nature due to its abundance, fast-growing nature and biodegradability. There are more than 1,000 species of bamboo, and its fibers are suitable for everything from apparel to furniture to flooring to even products soft enough to touch consumers’ most sensitive areas. Bamboo’s versatility and environmental attributes are summed up in Cheeky Panda’s advertising slogan: “Sustainability never felt so good.”

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM PROGRESSIVE GROCERView All

On the Menu

RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.

5 mins read
Progressive Grocer
February 2021

Kwality Foods: Reviving Ancient Immunity Boosting Capabilities

From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.

1 min read
Progressive Grocer
February 2021

Room for E-Commerce Improvement

CLOSE THE PICKUP AND DELIVERY GAP IN 2021.

2 mins read
Progressive Grocer
February 2021

MagSon® Eyes ₹120 Crore, To Add 30 More Stores Over the Next 2 Years

WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…

9 mins read
Progressive Grocer
February 2021

Getting Prices Right in 2021

NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.

7 mins read
Progressive Grocer
February 2021

Equal Time

THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.

8 mins read
Progressive Grocer
February 2021

Two Masks Is the New Mask

What retailers need to know about PPE, sanitation and COVID-19 in 2021.

8 mins read
Progressive Grocer
February 2021

Empire Spices & Food Ltd: Enhancing Consumer Convenience by Using Technology for Product Innovation

ESTABLISHED IN 1994, EMPIRE SPICES & FOODS LTD IS A FOOD PROCESSING AND MANUFACTURING COMPANY BASED IN NASHIK, MAHARASHTRA. THE BRAND IS A PROFESSIONALLY MANAGED FAMILY BUSINESS ORGANISATION AND THEIR PRODUCTS CATER TO THE EVERYDAY CULINARY NEEDS OF THE MASSES. IN A EXCLUSIVE INTERACTION WITH PROGRESSIVE GROCER, ANAND RATHI, DIRECTOR, EMPIRE SPICES & FOODS LIMITED TALKS ABOUT THE BRAND JOURNEY, ACHIEVEMENTS AND FUTURE ROADMAP.

2 mins read
Progressive Grocer
February 2021

Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated

RECENT SCIENTIFIC DEVELOPMENTS IN THE FIELD OF BOTANICALS TO IMPROVE IMMUNE HEALTH HAVE CREATED AN OPPORTUNITY FOR MAJOR BRANDS AS WELL AS STARTUPS TO LAUNCH PRODUCTS CONTAINING THESE INGREDIENTS...

5 mins read
Progressive Grocer
February 2021

All Natural Nutrition Energy Bar Co, Happy Bars Celebrates The Sale of ‘One Millionth Bar'

HAPPY BAR, THE ALL NATURAL NUTRITION ENERGY BAR IS CELEBRATING THE SALE OF ‘ONE MILLION BARS’ IN THE MARKET. THE FLAGSHIP PRODUCT OF FITSPORT NUTRITION FOODS, WITH ‘NO SUGAR AND NO PRESERVATIVES’ AT ALL, IS TURNING OUT TO BE THE NEXT BIG THING FOR THE CONSUMERS WHO GIVE PREFERENCE TO HEALTH AND NUTRITION DESPITE THEIR BUSY SCHEDULES.

2 mins read
Progressive Grocer
February 2021
RELATED STORIES

Hollywood

Though her first year in the WNBA was anything but normal, Atlanta dream star Chennedy Carter is on her way to a long career in front of the bright lights.

7 mins read
Slam
November - December 2020

SOME BALLOT REQUESTS MAY BE AFFECTED BY COUNTY CYBER ATTACK

A hacker attack against an upstate New York county’s computer system raised concern that some emailed absentee ballot applications may not be processed, but the state Board of Elections said voting won’t be affected overall.

1 min read
AppleMagazine
AppleMagazine #470

JOINS BILLIONAIRE RANKS! TIRELESS TYLER PERRY

How he survived awful boyhood to create ‘Madea’ & become media mogul

1 min read
National Enquirer
September 21, 2020

POISE UNDER PRESSURE

Youth icon, sportswoman, and multi-award recipient, P.V. SINDHU has many national and international titles under her belt, the latest being the 2019 World Badminton Championships. A never-say-never attitude, a magnetic smile and twinkling eyes, she is an epitome of humbleness and graceful poise. Here she speaks with SATYA SAHAY at the inauguration of the P.V. Sindhu Badminton Academy at the Lalaji Memorial Omega International School in Chennai.

10 mins read
Heartfulness eMagazine
April 2020

How the Virus Finally Killed a High Roller

HNA was once a symbol of an ascendant China. Then debt—and coronavirus—did it in

5 mins read
Bloomberg Businessweek
March 09, 2020

Fertile Fields

Best known as the home of pandas, the business scene in Chengdu is anything but black and white

7 mins read
Business Traveler
February 2020

BEST WESTERN

The old west is brand new again in RED DEAD REDEMPTION 2.

6 mins read
PC Gamer US Edition
February 2020

Cray

At the age of 18, Cheney Ray left behind her college life in Canada to pursue a music career in Los Angeles. Now, just a few short years later, she can say that she’s toured Asia with Skrillex, performed DJ sets for the biggest EDM festivals around the world and developed a cult following on Twitch.

3 mins read
Inked
January 2020 - THE HOLIDAY ISSUE

Smarter AIS: Vesper Cortex

What is it? A new platform that combines AIS, VHF and remote boat monitoring in an effective and intelligent manner.Who is it for? Any vessel that undertakes serious passages.

5 mins read
Yachting World
December 2019

The Man Who Bet On Chinese Debt

When Chen Yang was fresh out of university, China’s government rarely failed to protect lenders and borrowers. Today, Beijing is allowing the bond market to grow up, forcing Chen and others like him to become experts in credit analysis.

8 mins read
Bloomberg Markets
April - May 2019