From travel to shopping and banking, everything around us has changed significantly over the past few years. The rapid growth of digitization has introduced several innovative technologies and strategic approaches which have changed the way Indian businesses function. Consumer demand acceleration has fuelled the growth of many new categories mostly driven by competitive brands in the FMCG space. Brands like McVities, Wai Wai and Wingreens have shown strong abilities to challenge established category giants like Britannia, Nestle and HUL on the basis of reliable sales and distribution support to make their products consistently available in target markets.
FMCG sales and distribution in India has not seen much progress for over five decades. The existing sales and distribution system in India is multi-layered and fragmented. Even big FMCG brands have multiple distributors in any city. Due to the high number of touchpoints in the entire sales and distribution value chain, the prime challenge for FMCG brands is to reach consumer via brick-and-mortar stores or online players.
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On the Menu
RETAIL FOODSERVICE EQUIPMENT INNOVATIONS ARE KEEPING PACE WITH GROWING CONSUMER DEMAND.
Kwality Foods: Reviving Ancient Immunity Boosting Capabilities
From a humble family-run business to becoming a leading manufacturer of spices and masalas, Kwality Foods has come a long way. The company offers the widest range of more than 50+ products in 155+ different pack sizes to satisfy all that a homemaker needs, all the while thinking of the consumer’s convenience.
Room for E-Commerce Improvement
CLOSE THE PICKUP AND DELIVERY GAP IN 2021.
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WITH OVER A DECADE OF EXCELLENCE IN UNDERSTANDING CUSTOMER NEEDS AND DELIVERING EXCELLENT FROZEN AND GOURMET FOODS TO CONSUMERS, MAGSON® HAS EARNED A REPUTATION FOR OFFERING FRESH AND HIGH QUALITY PRODUCTS AT BEST PRICES. DUE TO THIS, IT IS FAST BECOMING THE FOOD RETAILER OF CHOICE FOR EXPATRIATES, NRIS, TOURISTS AND GLOBAL FOOD ENTHUSIASTS ALIKE…
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NEW TECHNOLOGY ISN’T THE ONLY THING FOOD RETAILERS NEED FOR BETTER OPTIMIZATION.
Equal Time
THE FOOD AND CONSUMABLES INDUSTRY CONTINUES TO DEVELOP ITS POLICIES REGARDING THE LGBTQ+ COMMUNITY.
Two Masks Is the New Mask
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Consumers Shift to Immunity Boosting Foods as the Pandemic Rages Unabated
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Virtual Movie Night: How to Watch Netflix With Friends Using Teleparty
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DISNEY REORG TO FURTHER BOLSTER COMPANY'S FOCUS ON STREAMING
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