Issues with food adulteration and reports have been coming to our attention now and then. Though these reports are easily forgotten, the important aspect to consider is how these products can impact our health.
In the last decade, there has been a lot of conversation and movement around eating healthy, being fit and following a healthy lifestyle.
However, apart from surface level awareness about our food, do we really understand the journey of our food? Where is it grown? How is it manufactured? These are questions that a new age consumer would like answers to. Food traceability plays an important role when it comes to maintaining food safety. In the case of baby and infant food, it plays an even bigger role.
Food traceability is the process where a business can offer complete traceability and transparency for various ingredients and raw materials used in the finished product. Through food traceability, consumers can track the journey of the product throughout the supply chain.
A report published by Markets and Markets indicates that the food traceability market is projected to grow at a CAGR of 9.1% with its estimated value reaching $ 26.1 billion by 2025. The growing demand for safe products and the need for transparency in the supply chain are considered to be the reasons behind this demand. With the growing concerns about eating and living healthy, building trust in the products a consumer buys is becoming important. This has become even more crucial when it comes to infant and baby food.
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