The Coronavirus pandemic and the subsequent unlock phases have seen a major shift in the consumer buying patterns. There has been a rise in the demand of packaged food products like biscuits, breads, cakes and other snacking options as consumers are working from home and these food items are meeting their demands of all-time snacking. Even the definition of essential food items has changed within a couple of months and along with basic food items this now includes snacking and munching items. As many restaurants are closed and people are still skeptical about ordering food from outside, these packaged food items have come as a rescue for preparing food at home and sometimes improvising it too. Overall, the average purchase value per customer has gone up in this quarter after facing a dud in the first three quarters.
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