COVID-19 Compels Food & Grocery Industry to Re-Imagine Innovation
Progressive Grocer|November 2020
IN THE WAKE OF THIS CHANGE IN CONSUMER BEHAVIOR AND LIFESTYLE, BUSINESSES OPERATING IN THE FMCG INDUSTRY ARE COMPELLED TO STREAMLINED THEIR BRAND PORTFOLIO, AND CONTINUALLY INNOVATE IN ALL ASPECTS OF THEIR OPERATIONS - RIGHT FROM PRODUCT DEVELOPMENT, IN-STORE SERVICES TO MARKETING STRATEGIES TO APPEAL TO CONSUMERS WHO HAVE NOW BECOME MORE DISCERNING THAN EVER BEFORE…
COVID-19 Compels Food & Grocery Industry to Re-Imagine Innovation

It’s been exactly one year since the first Coronavirus case was reported in China, yet the pandemic continues to impact both industries and consumers across the world at an unprecedented scale. Just like other industries, the Fast Moving Consumer Goods segment has been no exception to this reality and has witnessed significant disruption over the past year. Over the last few months, the behaviour of consumers across the world has changed dramatically and they are still evolving, continually developing newer habits. The present-day consumer has developed a slew of new concerns ranging from health and well-being, availability of essentials like food and cleaning products, to how their life would be altered over the long-term. Experts believe that the impact of the pandemic is bound to alter all aspects of a consumer’s life. But while some areas would witness temporary effects where habits change for short duration and then go back to pre-COVID-19 ways, other areas would face long-term consequences.

This story is from the November 2020 edition of Progressive Grocer.

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This story is from the November 2020 edition of Progressive Grocer.

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