Balaji Grand Bazar: Synonymous with Customer Satisfaction & Delight
Progressive Grocer|November 2020
EVERY BALAJI GRAND BAZAR STORE IS CLASSY, ELEGANT AND SPACIOUS WITH EXQUISITE INTERIORS AND PLEASANT DECORATIONS FOCUSING ON THE CONCEPTS OF HIGH QUALITY’, ‘FRESHNESS’ AND ‘FRIENDLY SERVICE’…
Balaji Grand Bazar’s first store, spanning 360 sq. ft, was launched in 1958. The brand has come a long way since then – from just one shop to multiple stores in Hyderabad. Balaji Grand Bazar, which pioneered private label products in stores, is synonymous with customer delight and satisfaction.

Today, it is one of the most well-established departmental stores in Hyderabad, offering an ideal mix of the traditional and the modern, a range of varied products from leading Indian and International brands under one roof.

Every Balaji Grand Bazar store is classy, elegant and spacious with exquisite interiors and pleasant decorations focusing on the concepts of high quality’, ‘freshness’ and ‘friendly service’. The product range is diverse from groceries to fresh fruits and vegetables, toiletries, cosmetics, dry fruits, food grains, edible oils, organic and herbal products, biscuits and chocolates, etc, from leading Indian and international brands.

Currently, the brand, which is led by Sunil Agarwal and assisted by Prateek Agarwal and Darpan Agarwal, has 11 stores and plans to add 5 more stores by the end of this financial year.

In an interaction with Progressive Grocer Bureau, Sunil Agarwal, Managing Director, Balaji Grand Bazar shares the USP of the brand, its strategies, future plans and a lot more…

Excerpts from the Interview:

How is Balaji Grand Bazar different from others in the same category?

Balaji Grand Bazar has a central distribution system which ensures that the shelves are always filled with options for consumers. Our warehouse, situated at PuppalagudaManikonda-Narsingi Road in Hyderabad and spanning 25,000 sq. ft, is equipped with all modern amenities. Aside from a variety of products catering to a wide audience range, we’re also upgrading our upcoming stores with multiple floors for shoppers to browse and buy from, as well as ample parking space.

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