Despite growing competition, Adamjee Insurance remains the dominant player
Profit|March 9 - 22, 2020
How Pakistan’s oldest company has managed to retains its market share even as newer companies continue to lure customers
Despite growing competition, Adamjee Insurance remains the dominant player

A fact: Adamjee Insurance is outperforming almost all of its peers, and with Pakistan’s insurance industry still in its nascent stages and with room to grow, the insurance company is set to make even greater gains in the future.

The almost glowing recommendation comes from Hassan Irshad, a research analyst at Foundation Securities, a securities brokerage firm, in a note issued to clients on February 26.

Pakistan has 36 insurance companies, of which seven are life insurance companies. Insurance penetration remains staggeringly low, with the industry’s gross premiums at 0.9% of gross domestic product (GDP, or the total size of the economy) which is much lower than the region's average of 2.2%.

But there is definite room for growth, with the industry trying to adopt digital channels like online sales and mobile apps. The gross premium of Pakistan’s insurance industry has a five-year compounded annual growth rate (CAGR) of 17.7%, from Rs136.3 billion in 2013, to Rs308 billion in 2018. Most of this is dominated by the Life industry (around 63%).

“An expanding GDP per capita, economic recovery, utilisation of technology and a massive untapped market hold boundless potential for the insurance industry to grow. Moreover, future impetus to growth would also come from CPEC [China Pakistan Economic Corridor] Phase 2,” states Irshad.

Within this industry, Adamjee Insurance Company (AICL) is well poised to remain dominant. Formed in 1960, it is still the largest general insurance company in Pakistan, with a 26% market share (followed by EFU General Insurance at 24%, and Jubilee General Insurance at 12%).

This story is from the March 9 - 22, 2020 edition of Profit.

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This story is from the March 9 - 22, 2020 edition of Profit.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.