INTERNATIONAL UPDATE
Point of Purchase|April 2020
INTERNATIONAL UPDATE

Barefoot Launches Hard Seltzer

Last month, Barefoot jumped into the hard seltzer category launching the first nationally distributed hard seltzer made with wine. Barefoot Hard Seltzer is produced using three main ingredients (Barefoot Wine – seltzer water – natural flavor) and is available in four flavors – Pineapple & Passion Fruit, Cherry & Cranberry, Peach & Nectarine, and Strawberry & Guava.

To help support the launch, Barefoot rolled out several in-store displays to promote their refreshing seltzer blends. This stacker display, spotted in the beer aisle of a major grocery store, is a great example of the ‘simple is better’ approach.

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Digital is the go-to shopping mode today for an increasing number of people, even in categories like fruits and vegetables. And along with the growing dependence on digital is the growing need for farm fresh products. Established in 2016 as a store offering premium quality of farm-fresh vegetables and fruits in the upmarket neighborhood of Powai, Mumbai, ‘Fraazo’ reinvented itself by adopting a digital-first approach and launched the ‘Fraazo App’ in October 2019. Started by the quartet Atul Kumar, Aashish Krishnatre, Vikas Dosala and Sumit Rai, Fraazo is a retail brand under VnF Ideas Private Limited, Mumbai’s leading B2B player in perishables category providing farm-fresh vegetables and fruits. The brand joined VnF family in 2019 and has since then been servicing over 2 lakh households in Mumbai and Pune and 60 plus societies through its innovative value chain module. Atul Kumar, Co-Founder & CEO, Fraazo shares with Point Of Purchase more on the Fraazo journey.

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