VIDUSHI SINGH
Bangalore
“The first thing we did was to take a share out of the wedding savings and put it in a joint account”
The holy wedlock came to a knot when the pandemic began its reign in India last year. A year on, the second onslaught of the deadly virus made marriages a truly private affair, with the authorities slapping a ban on gathering of more than 20 people at the do. The restriction shuddered the $50-billion wedding industry thriving in India and sent a shocker to couples going for a nuptial bond.
The great Indian big-fat weddings thinned into history in the age of new normal with the events being shifted from grand venues like banquets and five-star hotels to homes. In the process, the newlyweds are left with more than half of their wedding budgets unspent.
“An intimate wedding gives couples time to innovate and save money on a lot of items like clothes and jewellery. They saved money on fixed costs like venue and catering,” says Chandni Kumar, Assistant Editor of ShaadiSaga, a popular platform for marriage planning.
The long lockdowns barred the bridegrooms from their ubiquitous shopping binge. Most brides chose legacy and opted for the dresses and jewelleries of their mothers. This added to their savings. “We had a private wedding in presence of only a few close relatives,” says Faridabad-based Meha Saluja, who got married in March at a Gurudwara, when the second wave of the pandemic had just broken out. “I had thought of buying 20-25 dresses for my marriage but I settled for seven-eight.”
This story is from the July 2021 edition of Outlook Money.
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This story is from the July 2021 edition of Outlook Money.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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