AXIS AMC: REVOLUTIONIZING ASSET MANAGEMENT FOR LONG-TERM WEALTH CREATION
Outlook Money|September 2021
The Indian financial markets have seen growth like no other. Since the era of the open outcry system, a lot has changed for the markets. We have witnessed a sea of changes in the way Indians access markets, the way markets are regulated, and even the offerings available to investors. There has been widespread disruption and innovation across the entire value chain of investing.

Axis Asset Management was established in the midst of this era of tremendous growth and disruption. Since our inception in 2009, we have witnessed a multitude of market cycles. Even amid the vagaries of the markets, we have managed to achieve many a milestone with our innovative approach, surpassing incumbents in various aspects. Moreover, within a short span of time, Axis Mutual Fund has managed to achieve leadership position in the equity growth category in terms of AUM.

Axis AMC was established with the sole purpose of growing investor wealth responsibly. Through our segments of Axis Mutual Fund, Portfolio Management Services, Alternative Investments, and Real Estate, we have attempted to cater to every investor’s need, be it retirement, children’s financial planning, or simply achieving a significant alpha. A common theme across all our products has been our focus on superior quality and solid risk management.

Across the investments we have made since the very beginning, we have focused heavily on the environmental, social, and governance aspects of businesses, which in today’s age is a necessity and not an option. Axis launched its ESG fund in India much prior to peers, showcasing our commitment toward sustainable growth. We believe that ESG is the way forward if one wants to address the key challenges confronting today’s world and serves as an ideal avenue to those who wish to invest responsibly.

Axis AMC has also been one of the frontrunners in offering easy access to global investing through its various global mutual funds. For a long time, developed markets and sunrise themes were not easily accessible to Indian investors, especially for small-ticket investments. With the launch of several global funds, thanks to our partnership with Schroders plc, we have been able to make global opportunities available to Indian investors at low costs. A variety of options under the global investing umbrella are helping make Indian investors’ portfolio truly diversified.

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