Spread over 900 acres, the SAS headquarters at Cary, North Carolina is probably the biggest single-site office location in the world. And if not a data scientist, its CEO Jim Goodnight could have easily been a geologist, given his fascination for collecting rocks. The conference room where we are interviewing him has lots of it neatly named and arranged, his favorite being the deceptively heavy Gibeon Meteorite from Namibia. The collection built over the years now totals 400 and gets added via the annual shopping trip that Goodnight makes to Tucson every February. With revenue of $3.2 billion, SAS which he co-founded in 1976 is one of the world’s biggest privately-owned companies but its private ownership has not prevented it from becoming a highly-rated employer of choice. There is possibly no enterprise of consequence that does not use SAS’ analytical software. Not only are 90% of the Fortune Global 500 companies its clients, the IRS also uses its software to identify fraudulent tax filings. To ensure that its offerings stay cutting edge SAS spends 25% of its revenue on R&D each year and now has its sights on machine learning.
How did you get started on analytics? Can you take us through the work that you used to do, and how is it different from what SAS does now?
We started SAS back in 1966 at North Carolina (NC) State University. I was actually working part time, for the Department of Statistics, as I put myself through college. We were in charge of analysing all the agricultural-experiments conducted on campus. NC State is a land-grant college that was established to study agriculture and engineering. There are a lot of agriculture related departments over there. I was doing experiments all the time, to try to improve the crops, try to make cows give more milk or grow faster.
The Department of Statistics would help design the experiments. I was part of the group that analysed the data. We constantly had to rewrite the programs to analyse different kinds of data. What we needed was a method whereby we didn’t have to rewrite everything, every time; just change a few parameters. That’s how SAS got started.
Back in those days, we were predominantly focused on planned experiments. They were laid out in a way that made it possible to analyse all the experimental designs. It still goes on today, it is big in the universities, in the pharmaceutical companies where they are testing new drugs. And we had to test for the efficacy of the drug, if it’s better than the existing ones or if it had any side-effects.
This story is from the September 1, 2017 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 1, 2017 edition of Outlook Business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
THE JOY OF ADJUSTING A LITTLE
Partha DeSarkar, executive director and CEO of Hinduja Global Solutions, not only advocates making small adjustments but also taking oneself less seriously to remain happy
MONEY PLANT
Firms are popping up to help people and companies plant saplings. Reasons for this green consciousness range from earning carbon credits to a desire to fight deforestation
AI'S NEW PORN POSITION
Deepfakes and artificial intelligence-generated images have breathed new life into the porn industry. Celebrities have become the latest victims and revenge porn is on the rise
HOUSE OF CARDS
At 8.4%, India’s GDP surpassed the expectations of analysts of almost all dispositions. But are GDP numbers hiding a bleaker story? It is not just the missing private money, there are more devils in the story
'Markets Can See More Price Correction in the Coming Quarters'
Sunil Koul, executive director Asia Pacific portfolio strategy, global macro research) at Goldman Sachs, in an exclusive interview with Ayaan Kartik and Neeraj Thakur, talks about the valuation situation in India and how foreign investors are looking at increasing their bets in the equity markets
MARKETS, RETAIL INVESTORS TANGO TO NEW HIGHS
As more investors enter the markets, the palette of investing style becomes more colourful. Each investor brings in their own biases, impulsive actions and assumptions to the markets.
GREED OVER FUNDAMENTALS: THE INVESTOR'S FOLLY
In her address at the fifth SEBI-NISM research conference on March 12, 2024, Securities and Exchange Board of India (SEBI) chief Madhabi Puri Buch expressed her concerns about the valuation froth in the mid- and small-cap space.
WINNING THE GAME OF BULLS AND BEARS
While retail investors rushed to make hay as smalland mid-cap stocks shone at the bourses, institutional investors stayed away, guided by traditional wisdom that warned them against the exuberance in the stock market. The mid-March crash, dominated by the smaller segments, proved their point
DELIRIUM IN THE MARKETS
Market regulator SEBI says there is froth” in the mid-and small-cap stocks; banker Uday Kotak says there is no bubble. Caught in this cross-current are traders in small towns who are betting heavily in risky derivatives. What is next for the turbocharged Indian markets and what of the retail investors rallying behind it?
Dynamic Women Achievers
Discover the vibrant narratives of dynamic women achievers breaking barriers and reshaping the landscape across diverse fields. From trailblazing entrepreneurs to influential thought leaders, this article celebrates the resilience, innovation, and impactful contributions of women who defy norms, inspiring a new era of empowerment and progress.