26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.
The Outdoor Advertising Awards (OAA) 2017 show, held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29 evening, turned the spotlight on the best works that were executed on the Indian OOH landscape during the period April 1, 2016 to March 31, 2017. At the well-attended show, the OAA 2017 metals were given away to the winners of the contest in different categories.
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each. 52 metals were awarded in all.
Under the Brand Categories, DDB Mudra Group won the Bronze for the ‘PNBHFL PNB Housing Finance Ltd’ entry in the ‘Financial Services’ sub-category. There were no Gold and Silver winners in this sub-category.
There were no winners in the ‘Telecom’ sub-category.
In the ‘Media & Entertainment’ sub-category, two Silvers were given away – the first went to Dainik Bhaskar for the entry ‘Bhaskarmay Simhastha: A brand makes its mark at world's largest congregation Dainik Bhaskar’, and the second went to DDB Mudra Group for the ‘Dil Hai Hindustani Star Plus’ entry. There were no Gold and Bronze winners in this sub-category.
In the ‘Automotive’ sub-category, Madison OOH walked away with the Gold for the entry ‘Whatever it Takes and More – Tata Motors – Hexa’. There were no Silver and Bronze winners in this sub-category.
In the ‘FMCG’ sub-category, the Silver went to Rapport Outdoor Advertising for the ‘First ever Geo-Fencing experience in OOH Fair & Lovely Powder Cream Launch’ entry.
This story is from the September 2017 edition of OUTDOOR ASIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2017 edition of OUTDOOR ASIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
‘Airport advertising works well for our brand'
Charu Malhotra Bhatia, Head of Marketing at Somany Ceramics Ltd talks about the brand’s outlook on airport advertising and other aspects of OOH, in an interview to Bhawana Anand.
‘OOH is the soul of advertising'
Rakesh Sharma, Dy General Manager - Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising in an interview to Pray Jani.
'DOOH is giving more brands access to the media'
Jian Tsin Hor, Managing Director, Rapport Malaysia talks about the changing contours of Malaysia’s OOH industry, in an interview to Rajiv Raghunath.
Making audience data talk
Moving Walls is taking steps to provide clients with advanced location intelligence and powerful audience targeting capabilities
Goa OOH - At the threshold of a makeover
Even as the industry has had to tackle the menace of unauthorised business, multiplicity of OOH norms and jurisdictions, there are visible signs of positive change with forward looking administrators wanting to usher in digital OOH media and regulate the business expeditiously
'Consolidation is key to sustained OOH growth'
Major constituents of the Malaysian OOH industry have embarked on a transformational journey to achieve accelerated business growth
‘Infra Development, DOOH Will Drive Biz Growth'
Amardeep Singh, Director, Ronak Advertising shares his perspectives on the OOH growth opportunities in the Thane and Navi Mumbai markets
‘If Our Concessionaires Win, Then We Win'
As the largest Metro network in the country, Delhi Metro Rail Corporation (DMRC) has many firsts to its credit. The Metro network clocks ad revenues in the range of Rs 150 crore per annum and is bullish on increasing the ad revenues through station cobranding and other innovative means. A K Garg, Director (Operations), DMRC talks about the advertising aspects. Edited excerpts:
Widescale Awareness Is Central To Green Printing Adoption
Smarth Bansal, DGM, Colorjet shares his thoughts on the factors that will drive wider adoption of green OOH printing solutions in the Indian markets
Simply Creative
Diwali Creative Places
