THE FASHION INDUSTRY IN INDIA HAS SEEN A massive transformation over the years, thanks to the influx of global brands, robust expansion undertaken by domestic players, emergence of online retail, introduction of positive policy reforms and entry of start-ups. Jain Amar has been a name that has stood strong and successful through it all, carving a niche through its portfolio of brands that have built a loyal clientele with their trendy designs and trustworthy quality.
Of Jain Amar’s several brands, the one that contributes 85 per cent of its turnover is Madame, which specialises in fast fashion and in-trend merchandise, along with casual and party wear for women. Executive director Akhil Jain, now 38 and part of the new generation at the helm of Jain Amar, says, “Today, Madame caters to 22 categories in the women’s western wear segment—from t-shirts, tops, dresses, jumpsuits, formal wear and denims in summer, to jackets, coats and sweaters in winter. The brand also offers accessories like handbags and footwear.”
Presently, Madame has over 150 standalone stores across India—a big jump since its inception 18 years ago, when its flagship store was launched. Jain says, “These stores cover a total space of 1,50,000 sq ft in high streets and shopping malls. Every year, we attend close to 5,00,000 unique customers at these stores and service another 50,000 online.”
An early start
Continue reading your story on the app
Continue reading your story in the magazine
Giving them a better future
Divya Jain’s dedication to helping unskilled and jobless youth find their feet and move ahead in life is like the proverbial phrase of teaching a man to fish to help him feed himself for a lifetime. The erudite entrepreneur cum-altruist talks to MARWAR about her multiple roles of helping the family business grow and now giving back to society.
Weaving dreams into reality
The story of Ruma Devi’s transformation from a village girl into a social worker, change-maker, entrepreneur, leader and icon of women’s empowerment is a lesson in courage, determination and sense of purpose for not just womanhood but all.
EMPOWERING THE TRANS GENDER COMMUNITY
The transgender community has long lived on the margins of society, eking out a living primarily through begging and sex work. To make a difference, Neelam Jain stepped in and today her social enterprise Peri Ferry is ushering positive change.
CUTTING A FINE FIGURE
Master craftsman and national awardee, Amrit Sirohiya infuses imagination and creativity into the ancient art of gemstone carving to create breathtaking pieces that find takers from the world around, while also contributing to preservation of the art.
Preserving a Legacy
In her new coffee-table book, Textiles of Rajasthan: At the Jaipur Court, noted academician, author and researcher Vandana Bhandari takes readers back in time to acquaint them with Rajasthan’s rich spread of textiles and time-honoured techniques to produce them.
CREATING HIS OWN DESTINY
Investment management and advisory firm White Oak has increased its India-dedicated assets under management (AUM) to USD 3 billion in just a few years since its inception in 2017. MARWAR talks to its founder Prashant Khemka, to learn about his remarkable entrepreneurial journey.
HITTING THE BULLS EYE
India’s performance in the world arena, when it comes to archery, has improved steadily with an ever-increasing number of Indian archers emerging winner at international events. Among the more illustrious of them is Arjuna awardee Rajat Chauhan.
Breaking the mould
The ever-evolving Marwari community has seen a paradigm shift with the advent of the astute Marwari businesswoman. Serial entrepreneur Manjri Agarwal throws light on the gradational change of perspective this has brought about towards traditions.
a WOMAN of PARTS
As the wife of industrialist Harshavardhan Neotia, Madhu Neotia’s involvement and contributions towards the expansion of the Ambuja Neotia Group’s healthcare and hospitality businesses is well known. Add to these the India Story and Genome initiatives, and we have a tireless woman whose many endeavours to give back to society deserve commendation.
Be it weather forecasting, or devising modern forecast methods, or dedicatedly serving the nation and mankind, eminent agrometeorologist and scientist Dr Laxman Singh Rathore has done it all with amazing mastery.
Sometimes, an idea needs time to incubate until it’s ready to grow. That was the case with Sujata Massey’s series about Perveen Mistry, a woman attorney practicing in India during the 1920s.
THIRTEEN FASCINATING 4X4S from the2020 Fall 4-Wheel Jamboree Nationals
Recap of the 39th Annual O’Reilly Auto Parts Fall 4-Wheel Jamboree Nationals
Klara Landrat & Her Journey with Endometriosis
Klara Landrat is an American-Israeli actress of Polish origin, producer, a writer known for her talent worldwide. She is starring in the Irish TV series – “Gods & Fighting Men” due for release in 2021.
HER MAJESTY PEDDLING HOMEMADE HOOCH!
QUEEN ELIZABETH looks like a dowdy, straitlaced granny, but she’s turned into a heck of a bartender — serving up her own brands of homemade hooch!
The Winter of Discontent
Even though america is preparing for a summer reopening, the Coronavirus will still be around to dog us when the temperatures fall.
India thought it had the virus beat. The virus had other ideas
Governments around the world keep repeating the same mistakes. In a country of 1.4 billion, the consequences are on a whole new scale
Reincarnation And Realpolitik
China, India, and the U.S. are vying to influence the selection of the next Dalai Lama
An Exclusive Interview With Nandakumar Narasimhan
The Little Red Train
A Room for Dad
Before Mom passed, I made a promise to her