C&iacute;tricos, manzanas y uvas, adem&aacute;s de ca&ntilde;a de az&uacute;car y leche con-forman una &eacute;lite de alimentos que son lucrativos para el sector cosm&eacute;ticos y han cambiado la manera en que la industria crea nuevos productos. Estos alimentos contienen &aacute;cidos org&aacute;nicos conocidos como alfa hidr&oacute;xidos (AHA) eficaces para reducir los signos del fotoenvejecimiento, la rugosidad de la piel y la pigmentaci&oacute;n desigual.Fungen como una especie de &ldquo;pegamento intracelular&rdquo; ya que mantiene unidas las c&eacute;lulas de la piel, lo cual permite que otras reci&eacute;n liberadas se &ldquo;desprendan&rdquo;, seg&uacute;n explica informaci&oacute;n del sitio web de Croda, fabricante y proveedor de insumos qu&iacute;micos para diversas industrias.Avon es quiz&aacute; una de las fabricantes pionera en aprovechar sus propiedades naturales al desarrollar la l&iacute;nea Anew, publicitada por tener un efecto antiedad. &ldquo;Fue la primera en usar la tecnolog&iacute;a AHA (&aacute;cido alfa hidr&oacute;xido) que sirve como exfoliante y renovador celular&rdquo;, comparti&oacute; Roberto Sada, exdirectivo de la marca en declaraciones enviadas por escrito el a&ntilde;o pasado. En 1992, la marca present&oacute; el primer producto de la l&iacute;nea que conten&iacute;a 4% de &aacute;cido glic&oacute;lico, un AHA derivado de la ca&ntilde;a de az&uacute;car. De acuerdo con informaci&oacute;n corporativa, el contenido era mayor respecto al promedio que las empresas de cosm&eacute;ticos de gran consumo utilizaban: 2 por ciento.<img src="http://magarticles.magzter.com/articles/4958/290837/5b4cc316ea735/1531757316876.jpg"" owidth=340 oheight=653" style="height:653px; width:340px" />Sin embargo, la constante evoluci&oacute;n y la demanda de los consumidores por tener productos con ingredientes m&aacute;s naturales, no se detiene. Natura, fabricante de cosm&eacute;ticos y productos para el cuidado personal, es una de las compa&ntilde;&iacute;as que han apostado por la innovaci&oacute;n en insumos e ingredientes. En el a&ntilde;o 2000, por ejemplo, desarroll&oacute; la marca Ekos, que incorpora insumos vegetales propios de la biodiversidad brasile&ntilde;a.Estas formulaciones se dise&ntilde;an para promover beneficios funcionales y experiencia sensorial (t&aacute;ctil, olfativa, visual) en los consumidores, comenta Mariana Rivas, directora de transferencia de tecnolog&iacute;a y productividad de Natura M&eacute;xico.Para lograrlo, la empresa de origen brasile&ntilde;o invierte en innovaci&oacute;n (2.4% de sus ingresos netos en 2016) y 3.5% de la utilidad neta en comprobaci&oacute;n cient&iacute;fica. Actualmente, 83% de los productos que integran su portafolio, comenta Rivas, son de origen vegetal.Innovaci&oacute;n incluyente La tendencia de migrar a ingredientes naturales y no depender tanto de los qu&iacute;micos va m&aacute;s all&aacute; de lo inmediato. &ldquo;En este a&ntilde;o y m&aacute;s all&aacute;&rdquo; la industria de la belleza y el cuidado personal &ldquo;sortear&aacute; las demandas&rdquo; de consumidores &ldquo;hambrientos de lo natural, seg&uacute;n explica la consultora Mintel en un informe sobre tendencias del sector en 2018.Por ello, &ldquo;el concepto de lo org&aacute;nico y natural&rdquo; forma parte del proceso creativo en el sector de cosm&eacute;ticos, de acuerdo con Giselle A. Segovia Ramos, directora de Relaciones Institucionales de C&aacute;mara Nacional de la Industria de Productos Cosm&eacute;ticos y la Asociaci&oacute;n Nacional de la Industria del Cuidado Personal y del Hogar (Canipec).Las grandes empresas no son las &uacute;nicas que se han subido a la tendencia en la innovaci&oacute;n de ingredientes.Emprendimientos como Nopalmilta, empresa mexicana que se ostenta como la fabricante con el mayor n&uacute;mero de cosm&eacute;ticos hechos a base de nopal en el mundo, dise&ntilde;ados especialmente para las pieles mexicanas. Fue creada por egresados y estudiantes del IPN y son pioneros en el uso de extracto de nopal y como parte de sus f&oacute;rmulas qu&iacute;micas mezclan ingredientes naturales como frutos, aceites vegetales, esenciales y herbales.Seg&uacute;n su directora general, Rosmery Mart&iacute;nez, 90% de los ingredientes e insumos que utilizan son nacionales. &ldquo;Son f&oacute;rmulas biodegradables y ecoamigables&rdquo;, menciona al reconocer que el desaf&iacute;o de la innovaci&oacute;n en el sector debe ser constante sin importar el tama&ntilde;o de la empresa. Por tal motivo, la compa&ntilde;&iacute;a invierte hasta 60% de sus ingresos en la parte de investigaci&oacute;n de cada uno de sus productos nuevos

La nueva f&oacute;rmula de la belleza

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.